joint letter from a range of broadcasting trade bodies has been sent to the European Commission’ s Executive Vice-President for Competition,

Teresa Ribera calling on the European

Commission within the framework of the

Digital Markets Act to:

• Designate major connected TV Operating

Systems and Virtual Assistant providers as

gatekeepers

• If, allegedly, none of them meet the

quantitative thresholds, to open a market

investigation on the basis of the qualitative

thresholds( Article 3( 8))

• Review the definition of‘ business

users’ for the purpose of designating Virtual

Assistants as gatekeepers, in the context of

the ongoing review of the DMA. The definition

must be interpreted broadly, applied in a

technology-neutral manner, and encompass

all entities that significantly rely on the Vas platform to reach end users.

The letter notes:“ The EU connected TV operating system market is becoming more concentrated around large ecosystem platforms. From 2019 to 2024:

• Android TV increased its market share from 16 per cent to 23 per cent

• Amazon Fire OS rose from 5 per cent to 12 per cent, driven by a dual model combining proprietary devices and licensing to third-party TV manufacturers

• Samsung’ s Tizen OS maintained a 24 per cent market share”

“ With the future viability of many European TV broadcasters at stake, and with millions of EU businesses and consumers relying on CTVs to promote and access an expanding range of content via TV applications, it is crucial that the Commission designate major TV operating systems as gatekeepers and ensure

adequate oversight to guarantee fairness and contestability. CTVs assume a central intermediary role between media providers and end-users and can therefore exercise significant influence over the discoverability, accessibility and use of media services.”

The letter is cosigned by the following European broadcasting associations: Association of Commercial Television and Video on Demand Services in Europe( ACT); Association of European Radios( AER); Asociace komerčních televizí( AKTV); Slovak Television Broadcasters’ Association( ATVS); Asociația Română de Comunicații

Audiovizuale( ARCA); Confindustria Radio Televisioni( CRTV); European Broadcasting Union( EBU); European association of television and radio sales houses( egta); Televisión Comercial en Abierto( UTECA); Verband Privater Medien( VAUNET), and Verband Österreichischer Privatsender( VOP).

The European Broadcasting Union( EBU) has appointed Annsofi Eriksson as its new Chief Technology Officer.

Eriksson brings over 20 years of international leadership experience across IT, digital transformation and technology strategy in both private and public sector organisations. She joins the EBU from Sveriges Radio, where she works as Chief Information Officer and Director of Technology and is a member of the executive management team.

In her new role, Eriksson will lead a newly established department bringing together the EBU’ s work across technology, artificial intelligence and digital platforms. The department will unify expertise currently spread across multiple teams, strengthening collaboration with Members and industry partners, including major

technology companies, and ensuring a more coordinated and strategic response to the evolving needs of public service media.

Noel Curran, Director General of the EBU, said:“ Annsofi brings a powerful combination of strategic vision, operational expertise and deep understanding of the role technology plays in modern organisations. As we strengthen our work in AI, platforms and partnerships, her leadership will be critical in ensuring we deliver maximum value to our members and speak with one strong, collective voice.”

At Sveriges Radio, Eriksson has been

responsible for the full IT and technology environment, including strategy, development, operations, cybersecurity, and supplier management. Her previous roles include CIO at Sergel Group and Head of IT at Länsförsäkringar Fondliv, as well as senior leadership roles at Telia Company, Tieto, Aditro AB and Alfa Laval. Across these positions, she has built extensive experience in leading large international teams, driving digitalisation, and delivering complex technology transformations.

Eriksson also has strong ties to the

EBU community, currently serving as Vice Chair of the EBU

Technical

Committee and as a Board Member of the Security4Media Association.

Eriksson said:“ I am honoured to take on this role at the EBU at such an important time for public service media. Technology and AI are reshaping our industry, and I look forward to working closely with Members and partners to harness these opportunities, strengthen collaboration and ensure public service media continues to thrive in a rapidly changing landscape.”

She will take up the role on October 1 st 2026, succeeding Antonio Arcidiacono, who will leave the EBU after more than seven years leading the Technology & Innovation team.

Arcidiacono will continue in his role until Eriksson takes up her position, ensuring a smooth transition and handover.

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