on less than 10 % of existing channels .
Content that is less popular is known as longtail content . Streaming services often process and deliver long-tail content in multiple segment combinations constantly , on the off-chance that someone will want to watch it .
If content is only processed when requested by viewers , which can be achieved through just-in-time processing , the need for CPU storage and bandwidth is reduced , thus increasing the sustainability of your media streaming service .
Approach # 3 : Avoid overprovisioning It ’ s a fact : downtime for a media-based business is costly . One in six consumers using a streaming service is likely to switch providers if an alternative service can provide better live streaming .
In order to avoid this , it has been a longaccepted practice to overprovision to ensure continued performance , availability and capacity . Unfortunately , overprovisioning also drives operating costs up . A study shows that , on average , 15 % of global IT budgets are squandered on misaligned infrastructure . With energy prices going through the roof , this practice is no longer justifiable .
The HPE GreenLake platform addresses this tricky situation by operating on a pay-per-use model , which allows customers to accurately match capacity to consumption . This eliminates both wasteful overprovisioning and the risks of under-provisioning . It solves the aforementioned problem of “ zombie ” servers that consume resources without any significant business purpose .
It ’ s also possible to quickly scale up or down to meet business demand — and with predictable pricing . Customers that have transitioned to HPE GreenLake from traditional capex models report a more than 30 % reduction in energy costs . As a media services provider , this means that you can better allocate your financial resources and channel them into solution innovation and go-to-market activity .
Approach # 4 : Reduce waste In 2021 , the amount of electronic waste was estimated at 57.4 million metric tons , up from 53.6 million metric tons in 2019 . Of course , these figures do not solely reflect the contribution of the media industry , but there is no doubt that it has played its part . Electronic waste , a health and environmental hazard containing toxic substances such as lead and mercury , invariably comes about whenever there are hardware updates . In a data centre , such updates can make racks , computing equipment , circuits , server parts and electrical
components within the infrastructure redundant and targets of disposal . The good news is , there are ways to mitigate the carbon footprint of electronic waste .
Transition to hardware-as-a-service Many media OEMs are transitioning to hardware-as-a-service ( HaaS ) models by partnering with service providers like HPE OEM Solutions . HaaS is a leasing agreement in which hardware belonging to a technology service provider is installed at a customer ’ s site ( s ). A service level agreement ( SLA ) then defines the intervals of hardware upgrades .
The benefits are clear . Through HaaS , media OEMs can reliably access the latest technologies needed to achieve their current objectives . Instead of spending scarce resources on specialised IT staff to handle hardware-related infrastructure issues , they can focus more on their organisational goals .
Video delivery solutions provider Harmonic is one success story of a move to HaaS . It partnered with HPE OEM Solutions to power its products . By leveraging long-life HPE ProLiant servers , Harmonic could provide its customers with a quality solution for up to four years instead of the typical 18 months . Furthermore , with HPE ’ s global warranty , local service technicians handle all on-site repairs and replacements for Harmonic customers , allowing the company to maintain
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high levels of customer satisfaction .
If a hardware asset can no longer be upgraded or maintained , HPE OEM Solutions would send this product to our in-house asset recovery and recycling services to ensure that it is disposed of correctly to avoid environmental harm .
Recycle outdated hardware and purchase upcycled tech A circular economy focuses on the entire lifecycle of each IT asset and aims to extend the lifespan of its parts while maximising output at each stage . This improves resource efficiency , increases productivity and creates new income streams . To reap these benefits , it is essential that media OEMs and service providers have a technology partner that implements circular economy practices .
At HPE OEM Solutions , we operate two Technology Renewal Centres ( TRCs ). Our Andover facility in Scotland is the largest IT manufacturer refurbishing facility in the world at 23,200m . We deal with three million IT units every year . Of these , 85 % are remarketed for a second life and almost all the rest are recycled .
In this way , media OEMs and service providers are not only being environmentally responsible , but are also gaining more lifetime value from their IT asset investments — valuable cost savings that can be reinvested elsewhere . In 2021 , HPE gave more than US $ 400 million back to its customers through asset lifecycle initiatives .
How green can you make screen time ? Meeting rising sustainability goals is the topic of the hour , but it is difficult to make these changes alone when you also have to focus on your core media business functions . Having the right technology partner that understands your company ’ s sustainability position and can help you make tangible improvements while still accelerating solution innovation is of the utmost importance .
HPE OEM Solutions is a leading provider of sustainable solutions in multiple fields , including the media industry . We are committed to becoming a net-zero enterprise by 2040 , and our annual Living Progress report keeps us accountable . We are proud to say that 50 % ( and growing !) of our solutions have built-in sustainability and efficiency features . In addition , 93 % of servers sent back to us are upcycled and returned to active use .
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