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Study highlights 5G Broadcast potential

Digital infrastructure operator TDF has unveiled the results of a study conducted jointly with Kantar on the

potential of 5G Broadcast. The study highlights
strong public interest and concludes that this
is a major advancement for Digital Terrestrial
Television( DTT), opening up new opportunities
for broadcasters
Coming after the success of the 5G
Broadcast Live Test launched during the Paris
2024 Olympic Games, the world’ s first largescale
5G Broadcast use, TDF is now anticipating
its deployment in collaboration with its
broadcasting partners.
5G Broadcast technology allows people
equipped with a compatible smartphone
to receive linear TV programmes without
requiring a Wi-Fi connection or consuming
mobile data consumption.
The survey conducted by Kantar reveals
a strong appetite among the public for
mobile viewing
Conducted for TDF in January 2025 on
a representative sample of 2,045 French
individuals aged 16 and over, the survey reveals
a strong enthusiasm for mobile television
viewing outside the home:
• 24 % of people aged 15 to 49 watch classic
TV programmes live on their mobile at least
once a month.
• Public transport is a key place for video
consumption.
• More than one in two people aged 15-49
say they are ready to use 5G Broadcast to
watch TV on the go.
A High-Performance and Responsible
Technology
5G Broadcast combines performance and
energy saving:
• It provides a seamless, latency-free
experience, similar to DTT.
• It allows users to watch television for free,
without consuming mobile data— an essential
advantage for viewers.
• Leveraging existing infrastructure, it could
be available nationwide, making it ideal for live
events and travel.
• Similar to DTT, it is less energy-intensive
than internet networks, reducing its
environmental impact.
High-Quality Use Cases for a Connected
Population
TDF has combined the findings of the Kantar
survey with those from Médiamétrie’ s
benchmark Global Video study to project usage
and audience potential for 5G Broadcast.
5G Broadcast technology allows people equipped with a compatible smartphone to receive linear TV programmes without requiring a Wi-Fi connection or consuming mobile data consumption.
The results
of this study
have been
shared with the
leading DTT
broadcasters:
• A younger,
more urban
population
eager for
digital content
will be able
to access an
unmatched
mobile viewing experience on the move.
• Enabling 5G Broadcast on smartphones
enhances mobile offerings: the quality
and seamlessness of DTT merge with
the smartphone’ s natural interactivity,
bridging linear and non-linear content
with personalized and uninterrupted
contextualization.
• This offer aligns with current trends in
mobile video consumption while meeting
user expectations.
In partnership with broadcasters and
audiovisual stakeholders, TDF is actively
preparing the future of terrestrial broadcasting,
in line with evolving viewer habits, responsible
innovation, and the continued pluralism of
DTT.
“ As mobile video consumption becomes
essential, the mobile broadcasting of DTT
channels presents an opportunity for seamless
and direct access, ultimately expanding their
audience,” commented Karim El Naggar,
general manager for audiovisual and networks,
TDF.“ As a technological and strategic partner
to broadcasters, we continue to innovate
alongside them to support usage trends and
address their needs: rejuvenating audiences,
enabling mobile viewing, and managing carbon
footprints. 5G Broadcast is a solution that
meets these challenges, and we are eager to
deploy it“.
“ The 5G Broadcast experiment during
the Paris Olympic Games, in which France
Télévisions participated as a partner,
demonstrated its potential to support new
viewing habits, particularly among younger
audiences on the
move,” added
Jacques Donat-
Bouillud, director of
distribution at France
Télévisions.“ 5G
Broadcast exemplifies
technological
innovation that
respects the
environment while
enabling France
Télévisions to better
serve its viewers.”
Separately, TDF has launched a 5G Broadcast
certification platform. Designed to test, validate
and build the ecosystem of the broadcasting
technology, the platform aims to ensure
equipment interoperability and accelerate
market adoption. This initiative in Europe,
deployed at TDF’ s campus( in Les Lilas,
Seine-Saint-Denis, France), will bring together
broadcasters, equipment manufacturers and
chipset producers.
VMO2 unveils £ 700m Mobile Transformation Plan
UK multiplay telco Virgin Media O2
reports that its Mobile Transformation
Plan will see the operator invest around
£ 2 million(€ 2.3m) a day into its mobile
network, equivalent to approximately
£ 700m this year, to enhance reliability,
speed and coverage.
This programme comes in response
to mobile network demand reaching
an all-time high, with traffic more than
doubling in the last five years.
The ongoing transformation programme
includes major investments in
mobile infrastructure and core network
upgrades. The programme will be focused
on expanding 4G and 5G coverage
to historic‘ not-spots’ in rural and coastal
areas, a dedicated small cells rollout to
boost capacity in dense urban areas,
and innovative solutions to address
persistent network pain points including
along railway lines, at airports, on motorways
, and in stadiums and arenas.
The programme forms part of its
wider £ 2 billion investment this year in its
fixed and mobile networks and services.
8 EUROMEDIA