march april web | Page 22

Preview

The preeminent Stateside convention driving the evolution of broadcast, media and entertainment is set to welcome delegates keen to learn the latest technology developments in the industry.

The ultimate marketplace for nextgeneration broadcast tech( April 5-9, 2025, Las Vegas Convention

Center) reflects the latest industry trends.
From creation to consumption, across
multiple platforms, NAB Show is where global
visionaries convene to bring content to life in
new and exciting ways.
NAB Show’ s Broadcast Engineering
and IT( BEIT) Conference is where the
future of broadcast technology takes shape,
bringing together industry leaders to explore
cutting-edge advancements— emphasising
the evolution of technology across radio,
television, digital and the broader media
and IT ecosystem. New for 2025, NAB Show
and Public Media Venture Group( PMVG)
have partnered to present TechConnect’ 25,
a premier technology education conference
targeting public media professionals.
TechConnect’ 25 is April 4, 2025 at the LVCC.
“ Bringing TechConnect to NAB Show
creates an unparalleled opportunity for
public media technologists to engage with
the broader broadcast and media technology
ecosystem,” said John Clark, senior vice
president, emerging technology, NAB.“ This
collaboration not only strengthens NAB Show’ s
commitment to the future of content delivery
and infrastructure, but it also provides public
media professionals with direct access to the
latest innovations.”
This marks the first time a fully integrated
public media technology training conference
is being hosted in partnership with NAB
Show, building on decades of independently
produced events targeting the public TV
technology sector.
“ This partnership is a game-changer for
public media technologists and NAB Show
alike, combining world-class programming
with convenience and efficiency for both the
hosts and attendees of TechConnect,” said
Marc Hand, CEO of PMVG.“ NAB Show is
a world-class event, and we look forward
to TechConnect’ 25 being the first of many opportunities to partner on providing technology education for the unique and critical US public media industry.”
TechConnect’ 25 tackles numerous technology issues of interest to public media professionals, such as ATSC 3.0 transition options, interactive media for public TV audiences, artificial intelligence-assisted content archiving, proper balancing of streaming and broadcast content delivery, advanced emergency alerting, facility robustness and security, enhanced content accessibility, improved operational efficiency, optimal use of cloud-based services, datacasting and more.
As a technology education partner with NAB Show, PMVG is also presenting during the BEIT Conference. There are more than six-dozen sessions designed for broadcast engineers and technologists, media technology managers, equipment manufacturers and R & D engineers.
Artificial intelligence( AI) is a driving force at the Show, shaping the future of content creation, distribution, monetisation and audience engagement. PropelMe, NAB Show’ s dedicated startup hub, is featuring companies leveraging AI to transform the broadcast, media and entertainment industry. Through a strategic partnership with FBRC. ai, PropelME will showcase the next generation of AI-powered technologies that are redefining storytelling and production.
FBRC. ai will curate innovative solutions and immersive programming that highlights the next generation of AIdriven production tools. With deep expertise in collaborating with top AI startups such as OpenAI, Runway, Luma and ElevenLabs, FBRC. ai connects emerging innovators with industry leaders such as Paramount, AWS and Verizon, shaping the future of content creation.
This show floor destination will also feature the new Startup Stage, where industry leaders and startup founders discuss advancing technological innovations across two key themes. The Hybrid Production with AI track examines how AI is streamlining workflows from on-set production to post-production. The Evolving Consumer Experiences track focuses on new AI-driven methods for distributing, personalising and enhancing storytelling.
Also new for 2025, the Startup Showcase, a new category of event where brands will take the stage to deliver rapid-fire presentations on how their innovations fit into the broader content ecosystem. Attendees will discover how emerging solutions will transform
production, distribution and audience engagement. Audience members will select the most promising startup to participate in a Fireside Chat for an extended conversation.
Expect more interactive programming on the Startup Stage with an exclusive workshop: Getting Started with Generative AI provides creators and technologists a hands-on experience using AI tools that are accelerating character, environment and asset creation. AI. AI is playing an increasingly vital role in content creation, transforming everything from storytelling and audience engagement to workflow optimisation and revenue generation. While these advancements open new opportunities, they also raise important discussions around responsible implementation, ethical considerations and the long-term impact on media professionals and audiences. NAB Show provides unparalleled access to the latest AI-driven tools, insights and discussions with highlights that include: Safeguarding IP in the Era of AI: From Deepfakes to Digital Deception – A look at how creators, studios and talent can protect their IP from misinformation while leveraging AI, featuring Kathleen Grace, Vermillio’ s Chief Creative Officer. DeepSeek and the New Reality: Progress or Pandora’ s Box? – A dive into the commoditisation of AI models and the urgent need for media companies to prioritise competitive differentiation at the application layer, ethics and governance, featuring insights from industry leaders such as Andy Beach, former Microsoft CTO. AI Innovation Pavilion – A central hub on the show floor displaying the latest advancements in AI tech, fostering connections and collaboration among industry leaders. Find out more on exhibiting. Post | Production World‘ s Expanded AI Track – A deeper dive into practical AI applications in video editing, motion graphics and animation. Specialised AI Workshops – Covering AI-driven production workflows, generative content creation and AI-powered analytics.
“ AI is transforming media and entertainment, unlocking new ways to tell stories, engage audiences and streamline production,” said Karen Chupka, executive vice president and managing director, NAB Global Connections and Events.“ At NAB Show, we’ re bringing together emerging tech and visionary creators to explore AI’ s ability to enhance storytelling.”
New generative AI use cases are projected to unlock $ 380 billion to $ 690 billion in economic impact according to McKinsey & Company. With the global AI media and entertainment market set to exceed $ 104.4 billion by 2030 according to Straits Research.
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