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Contents
14 Cover Story
AR and VR are seen by many as the next
frontier in broadcasting, but while the
benefits are clear for gaming and many b2b
and b2c applications, is it ready for Live
Television? Colin Mann dons his headset
to look for some answers, with the help of a
range of industry experts.
20 Company contribution
Experts at Cisco share their thoughts on
how to exceed in broadcast and OTT with
video quality at scale.
22 Round table
Advanced Television brought together four
expert practitioners to debate the present
and future of targeted advertising.
25 Research
Virtual reality is proving a fertile ground for
research on both market prospects and user
experience.
26 Preview
From creation to consumption, across
multiple platforms and countless
nationalities, NAB Show is where global
executives convene. Euromedia looks at
what visitors can expect in Las Vegas.
Regulars
Comment 5
The Wrap 6-13
US Watch 24
Events calendar 34
EUROMEDIA 3