Letter From The Editor
Tonya Gentry with the comedy legend Jay Leno in an unforgettable , once-in-a-lifetime opportunity — an incredible moment with one of the greats !
Celebrating MSP Titans , Elevating The Channel
Welcome to this special edition of IT Channel Insider , where we take a moment to reflect on the remarkable MSP Titans of the Industry Awards Gala and the MSPs who are transforming the IT channel .
On December 4 , 2024 , at the Beverly Hilton in Beverly Hills , the inaugural MSP Titans of the Industry Awards brought together the best and brightest in the MSP space for an unforgettable evening of recognition , connection , and celebration . Hosted by Robin Robins , CEO of TMT , the gala was a landmark moment for the IT channel , shining a spotlight on the MSPs whose innovation , dedication , and leadership set them apart .
One of the many highlights was the Partner Impact Awards , where some of the most influential channel vendor leaders in the industry honored their MSP partners , showcasing their extraordinary contributions and the strength of vendor-MSP partnerships in driving industry progress .
Another standout moment of the evening was the unforgettable entertainment by legendary comedian Jay Leno and inspiring basketball icon-turned-successful businessman Magic Johnson . To top it off , each guest had the special opportunity to take individual photos with them — an incredible keepsake from an extraordinary event .
Among the honorees , also featured in this issue ’ s MSP Rockstar section , Lisa Niekamp-Urwin , CEO of Tomorrow ’ s Technology Today , who took home the Woman-Owned / Led Titan of the Industry Award . Lisa ’ s journey is a testament to the transformative power of strategic growth and fearless leadership . After years of steady but stagnant growth , she made bold investments in sales and marketing — efforts that skyrocketed her company ’ s revenue by 300 % in just two years . Her story is an inspiring read for anyone looking to take their business to the next level .
Beyond the awards , the night was a celebration of community , collaboration , and the powerful impact MSPs have on our industry . Due to the immense success of the event , we ’ re already gearing up for our 2025 MSP Titans Of The Industry Awards .
If you know an MSP partner who embodies excellence , leadership , and innovation , please email us at : Partners @ BigRedMedia . com . Here ’ s to another year of elevating the IT channel and celebrating those who lead the way !
Tonya Gentry
Tonya Gentry Chief Sales Officer – Big Red Media
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