Marcella Eppsteiner Mission Rock Residential

Adam Chen AmenityLinc

Clover Sharpe Zocalo Development

Brett Frank Centerspace

" Time . Time is our most precious resource . A . I . solutions will continue to help release team members from an administrative and task-oriented focus to a more holistic focus on improved quality of service and experience . Gone will be the days of view lead management or work orders as listed items aimed to check off .

The renter and team member experience will become more personalized and connected because time will be shifted from task management to value-added and impactful interactions ."

" AI has the potential to create bespoke one-to-one resident experiences that deliver unique memorable moments that will drive renewals , higher occupancy , and a positive sentiment at your property . It is easy to get caught up in what is possible without digging into the more boring activities that set up AI for success . Creating a data strategy , where every employee is a steward of your resident and prospective residents data is a first step in the journey towards building an AI driven future ."

" AI-driven leasing platforms that streamline communication . Reputation Management solutions are becoming available with AI-powered sentiment analysis tools monitoring online conversations and responding to reviews in a more personalized way . Secondly , AI algorithms can assist in crafting personalized and targeted social media campaigns . By analyzing resident demographics , preferences , and behaviors , AI can help our onsite team tailor content that resonates with their audience , leading to higher engagement and conversion rates ."

" With the rapid rise of AI , I expect to see an increase in prospective renters utilizing AI in their search for a new home . AI can leverage vast datasets to efficiently match individuals with ideal properties . Additionally , I believe we will see traditional advertising platforms utilizing AI to personalize their services for prospective renters . Sophisticated AI tools will recommend properties based on user behavior and preferences , making the search for a new home more personalized and efficient .'

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MARCH 2024 TRENDS | 27