While this is an expensive and timeconsuming addition to your company , it has the ability to improve your apartment marketing efforts and results greatly . A strong AI strategy can lead to more cost effective campaigns , as AI can gather and process large amounts of data more quickly , allowing you to develop marketing material earlier on . More effective apartment marketing items will result in more leads , and eventually more customers . Your target audience will be able to relate with specific material , which will aid in building a long-term relationship with residents .
Marketing in the Metaverse
The metaverse , originally envisioned by venture capitalist Matthew Ball , is “ an expansive network of persistent , real-time rendered 3D worlds and simulations .”
The metaverse refers to a hypothetical version of the internet that will support online 3D virtual environments . A current example of this is the online game called Second Life , as well as virtual reality headsets .
Essentially , metaverse is virtual avatars who can interact with their environment and other players . They can also make in-game merchandise purchases , such as clothing and accessories . From virtual tours through personal computing to attending conferences with a virtual avatar , the options for marketing in the metaverse are nearly endless for multifamily organizations .
While this technology seems like a novel or hypothetical idea , virtual reality is not new . If you are not innovating and thinking ahead about how to market in the metaverse , you might already be behind the curve . Some events , like the Lil Nas X Concert utilized this concept when it took place in the virtual world of Roblox .
With Generations Z and Alpha coming of age for renting and making large purchases , metaverse events will likely become a necessity . This is just one example of how the metaverse will play a role in your multifamily marketing efforts .
Voice Search
Voice search is another trend that multifamily marketers should keep an eye on in 2023 . As voice recognition technology becomes more sophisticated , people are increasingly using it to find the information they need online . Therefore , multifamily marketers should optimize their websites for voice search by including relevant keywords in content and ensuring that search engine algorithms understand the intent behind queries
Mobile Optimization
Mobile optimization will be increasingly important for multifamily marketing this year . As more people access websites on smartphones and other mobile devices , multifamily marketers need to ensure that their website designs are optimized for these platforms .
This means making sure content displays properly on different screen sizes , incorporating features such as click-to-call phone numbers and using shorter forms so visitors can quickly fill out contact information without having to scroll through long pages of text .
Podcast Advertising
Podcasts offer an incredible opportunity to advertise your property and get more prospects through the door to tour . As podcast popularity has grown , so too has podcast advertising , and apartment communities have taken notice .
Advertising on podcasts is a great way to increase brand awareness and build relationships with potential renters . When people hear your ad on their favorite podcast , they will become familiar with your brand and remember it when they need an apartment community in the future . Plus , if your ads sound natural and conversational , then listeners will be more likely to engage with your message without feeling like they ' re being sold something .
MARKETING
OpenAI Writing Platforms
OpenAI writing platforms like Jasper and ChatGPT will also continue to be a popular content marketing tool in 2023 . These platforms are AIpowered and can create human-like content that is engaging , informative , and tailored to multifamily marketers ’ specific audiences .
Property managers can use these tools to help them create content quickly and efficiently , without having to spend too much time or resources on the process . However , keep in mind that the human element of content marketing is still critical for personalization , SEO , and generating more leads . OpenAI writing platforms are helpful for generating more content , but are not yet equipped to build your search engine ranking .
Meet Your Residents Where They Already Are
These are the major digital marketing trends your company should be looking for in 2023 . If you are able to adopt some , or all , of these forms of digital marketing , you can expect to see greater returns on your strategy .
Multifamily development is back on the rise , and great customer service is one of the main factors residents look for in a community . By utilizing digital strategies such as chatbots , AI , the metaverse , and live videos , you will be better positioned to reach your audience in a variety of ways .
Ashley Tyndall is Director of Client Service at Criterion . B www . aamdhq . org MARCH 2023 TRENDS | 27