BY ASHLEY TYNDALL
MARKETING
Augmented Reality and the Next Wave of Digital Marketing
The multifamily marketing landscape is ever-evolving , and it ’ s essential to understand the current digital marketing trends to remain competitive . In 2023 , multifamily marketers should be aware of key trends likely to shape their strategies .
Digital marketing trends that apartment communities and developers should be aware of include the growth of augmented reality , live videos , increased personalization , and native advertising . When a company is willing to evolve with the development of technology , they will always stay ahead of the game .
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Keep your strategy relevant by adopting some of these forms of digital marketing :
Chatbots
Chatbots are the small chat windows that pop up at the bottom of a web page , offer assistance , and answer any questions you may have . Some people choose to interact with these bots , while others ignore them . But not for long . Chatbots gain intelligence with each interaction they have , making them more effective by reading the user ’ s needs . They also give the company time back that they may have previously spent answering customer concerns .
Chatbots are effective in marketing because they help promote your apartments , gain resident insight , personalize your brand and community , and increase engagement . It gives your web page a human-like interaction that customers would not get otherwise .
As chatbots gain traction in the digital marketing community , they will become increasingly effective and lead to more customers using them . Rather than relying solely on leasing offices and manual messaging , chatbots will be able to quickly answer questions that potential and current residents have , allowing you to gather more accurate data about your residents .
MARCH 2023 TRENDS | 25