Your Audience Are Your People ! Engage With Them !
The app allows you to have a two-way dialogue with the users interested in your listings . You can engage with them by commenting on their videos , sharing their content on your own page , as well as replying to comments or mentions on your own .
Remember , these apps are built with gamification in mind , so the algorithms are driven by how much you interact with a brand account , and how much other accounts interact with you .
Keep Posting
It ’ s important to have a frequent and regular posting schedule in order to keep potential renters interested in your brand . At Smart we post daily in the Feed on Instagram and strive to post daily to Stories in Instagram and three Reels / TikTok ’ s a week following the blueprint we created .
Put A Face To It
Getting comfortable with having your face on camera makes a big difference . Turns out your audience wants to see you and other humans , so getting your team on camera or even you can make a big difference in engagement and overall exposure of your content . Long story short , fancy highly edited videos performed the worst and best performing videos are where you can see people having fun or simply and quickly showcasing the feature or benefit .
Explore These Powerful Tools
TikTok offers users a wide array of tools to spark interest in a creative way . Property managers can play with different video formats ranging from Q & As to Duets .
At Smart , we have had the most success with repurposing the videos from our virtual tour library and utilizing the Duet or Remix functions , as well as the Green Screen effect , which allows the video of the tour play behind you .
Creative content can also be shared by pairing a fast-paced apartment tour with popular music . The resulting TikTok video is an interactive package , with available listings in a certain market , accessible to everyone browsing through the multitude of listings on the app .
Additionally , TikTok ’ s analytics section is a highly helpful tool . Once you set up a Business Account , you have access to the Business Creative Hub and essential insights into your audience ’ s engagement with the content you post . And by using a combination of organic and paid content you ’ ll be able to boost your TikTok presence and establish connections across the platform .
Smart Tip
Create your videos in the TikTok app and when you post it , you can copy and paste the video link into platforms like Snap- Tik to remove meta data and the TikTok watermark . Then you can natively upload the video file to Instagram Reels , Facebook , LinkedIn and YouTube .
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