SPECIAL SECTION : KIRKLAND SIGNATURE
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For over 20 years , the Kirkland Signature label has brought leading products to members at unbeatable prices .
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SIGNATURE STYLE 17 DRIVING VALUE 18 WORLD OF VALUE 21 GOLD STANDARD 28 SAVOUR THE FLAVOUR 30 BUYER PICKS 32
When Costco was first conceived , its founders had a unique vision : To offer members the best quality products for the best possible prices . Today , more than 20 years since the first Costco location opened in the United States , that vision remains true – and it ’ s particularly evident in the development of the Kirkland Signature brand , which is exclusively available to members and distinguishes Costco ’ s private-label items .
When you see the Kirkland Signature label – whether it ’ s in-warehouse or on Costco . com . au – you can rest assured that you ’ re receiving an item of equal or better quality as the leaders in that category , but at a much more competitive cost . That ’ s because our buyers work closely with only the best suppliers to tailor products specifically for the Costco member .
In this special section , we ’ re focusing on some of our favourite Kirkland Signature items , including apparel and grass-fed butter , the latter of which is made in collaboration with New Zealand dairy farmers . Finally , we look at how Costco is bringing a world of flavour to warehouses by highlighting international Kirkland Signature items that deliver authentic cuisine from around the globe . >
DARIIA BELKINA / STOCK . ADOBE . COM
COSTCO CONNECTION MAR / APR 2025 | 15