The big question is : how do you know what trends will make or break your business ?
To ensure you make a positive impact for your business ( and avoid wasting precious time ), here ’ s what you need to ask yourself before introducing an ‘ on-trend ’ gimmick or cake design :
- Is this new trend simply a one-hit-wonder ? Or does this trend have ‘ staying power ’? - Is this trend relevant to my niche ? Ie . wedding cakes , children ’ s cakes and so on . - Will my key target audience buy this trend ?
- Will focusing on this trend alienate my key target market and attract people I don ’ t want to service ?
- Will embracing this trend allow me to generate extra income to support my business ? - Will introducing this new trend be too much trouble or cost me more in the long run ?
Answering and really considering these questions will help you to define the relevance of the trend to your business ( if any ) and if it ’ s worth investing into .
Remember : don ’ t get caught up in the trend hype - be selective and do what ’ s right for the direction of your business and your target customers .
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