Cake Chat
Cake Chat with Amber Comadira-Smith from Commie ’ s Cupcakes
Amber shares her design & cake expertise so that you can become the master cake decorator you ’ ve always wanted to be !
SHOULD YOU EMBRACE THE LATEST CAKE TRENDS IN YOUR BUSINESS ?
Some cake trends are a slow burn ... others happen literally overnight . Sometimes , it ’ s just so darn hard to predict .
I ’ ve been reflecting fondly back on the biggest cake trends that have popped up over the years ... does anyone remember the topsy-turvy cake trend ? The incredible geode cake ? Or perhaps you ’ ve admired the ‘ staying ’ power of the naked cake ?
Whenever a new trend hits the cake scene - BAM ! - every cake decorator and their Kitchenaid jumps onto the band-wagon .
We are then * inundated * with photos in our social feeds , with cakers proudly showing off their on-trend replicas . Consequently , this adds to the hype and ensures that cake trends continue to live past their use-by date .
Cough cough - unicorn cakes - cough cough . Sorry , something stuck in my throat there ... The big question is though ... should you actually be embracing these latest cake trends in your business ?
Simple answer : no . Well at least not ALL of them .
Just like any decision you make in your cake biz , introducing on-trend product offerings , or accepting ontrend cake orders , needs to be thought-out and considered .
Embracing trends can do one of two things : it can help you innovate and make money or it could alienate your audience , waste your time and keep your business stagnant .
I ’ ve experienced both of these scenarios ... and let me tell you , it took some hard , crying-in-the-shower lessons , for me to realise that I needed to be more selective with the trends I introduced in my business .
I had huge success replicating the gold sequin cake trend