basis of application, market is divided into baby, child, and adults. All the segments are expected to rise
consistently due to daily requirement of toothbrushes by individuals.
Geographically, market is segmented as North America, Europe, Asia Pacific, and Middle East & Africa. Owing
to the large population, Asia Pacific regions and European countries are expected to lead manual toothbrush
market in the forecast period. The prominent players in manual toothbrushes market are P&G, Colgate-
Palmolive, Perect, Jiangsu Pure, Sugere, Sanxiao Group, Lion, Hawley & Hazel, Shantou Sanjiao, and Jiangsu
Xingsheng.
From among all, Colgate-Palmolive held maximum share in the past years since it offered large number of
products including toothpaste, toothbrushes, mouthwashes, dental floss, and other oral pharmaceutical items
for oral health professionals, dentists, and consumers worldwide. The company focuses on creating niche
market by increasing market presence and launching innovative products.
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