MANNER beauty
eco beauty
THE RISE & REASONS OF
The concept of eco beauty has been gaining popularity recently, and now beauty
experts and industry insiders; the people that make and market the products we
use and love every day, have begun to listen. Words by Liana Shaw
T
here have been times in the near past
where I’ve simply felt overwhelmed
with the sheer amount of beauty
buys available. It’s never ending.
Many brands are launching new products
and collections every couple of months and
although it has led to some innovative ideas, it
gets to a point where it’s just all too confusing.
I’m a massive beauty product lover. I
love testing out new makeup and skincare,
researching the benefits of key ingredients
and sharing products I believe in. That hasn’t
changed as such. What HAS changed is the
way I choose my products and what’s in the
products I’m choosing. This year, I’ve been
focussing on using clean, green, eco-friendly
items more often and it’s been a revelation.
It started at the end of last year when I had a
reaction to one of the products I’d been using.
I still don’t know which one, but I developed
dermatitis; the area on the left of my nose
and parts of my chin were red and dried out.
Something had been too harsh for my skin
and I’d noticed too late. I’d also point out it
may have been hormonal, but I think a mix
of products I was applying too harshly to my
face, coupled with my biology, resulted in an
annoying skin flare up. And although it was
unpleasant (though not uncomfortable, thank
goodness) it made me take stock and think
about what exactly I was putting on my skin.
I’m clearly not the only one. Sales of organic,
sustainable and cruelty free beauty products
have risen steadily over the years. From my
research into brands who follow this ethos,
there are more than I realised, which is great.
But it’s also meant I’ve been saying goodbye to
some beloved brands because I can no longer
morally support what they do.
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