STYLE
A slice of
Scandi-cool
Laura Morel talks to the head
UK consultant for Friendtex,
Kathryn Filleul, to fi nd out
about the Scandi brand.
T
feel a little limited, Friendtex off ers a diff erent
dimension to high street shopping and you
feel like you’re wearing something unique and
coveted. Sold exclusively through consultants,
the brand brings fashion directly into your
home making the whole experience simple
and hassle free. “Th is way of shopping appeals
to those who don’t feel comfortable with the
service they get on the high street,” Kathryn
advises. “Your home is a relaxed environment
where you can build confi dence with clothes
and experiment to fi nd your individual style.”
As a business model, Friendtex also stays
true to the Danish approach, being simple and
easy-going. “Th ere are no hard sells, or targets
to be met. It very much works around your
life,” Kathryn explains. Kathryn is one of only
two consultants on the Island for Friendtex,
providing a great opportunity for others to
join the company as individual consultants. As
someone with lengthy experience of the brand,
Kathryn is on hand to support her consultants
with their business approach, guiding them s