The art of slow
Abi Overland is known for her small-batch ceramics and art prints , but she is also a fan of slow fashion , which she promotes through her blog ' The Art of Slow '.
Around the time I established my business , I was in the process of sourcing quality manufacturers and producers , and I started to really notice how cheap clothes were on the high street and how little they must have cost to produce . Knowing how much it costs to produce items ethically and environmentally friendly , I realised that something was pretty wrong in the production chain .
It starts with the dangerous working conditions women are subjected to , the poor pay and long hours . The environmental impact is enormous - the sector accounts for 10 % of the global greenhouse gas emissions . The plastic microfibres make their way from the cheap clothes , through the washing machine , into the sea , eaten by fish , and then eaten by us . It ' s not a very convenient truth , but truth it is nonetheless . Not to mention the number of fast fashion houses that base their business model around stealing designs from independent and small fashion designers . As an artist , let me tell you - it is seriously not cool , man .
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