The face behind the shop
Jersey has a great selection of independent boutiques , but do you know who owns them ? Here are a few of the faces behind our local shops
Charlie Van de Ruyter ChiChi Boutique
Being creative and having an eye for detail , Charlie started her career as a visual merchandiser . Charlie says she ' s always been a risk taker and in 2009 she took the plunge and opened her own boutique in St Aubins . Travelling around Asia and India gave Charlie the taste for one off pieces and unique designs whilst recycling and selling her travelling finds at car boots gave her the confidence and experience in sales . At ChiChi you ' ll find an array of pieces to suit most styles . The main theme throughout the boutique is stylish , bohemian and quirky with accessories and jewellery to liven up the most basic outfit . In the summer you ' ll find kaftans , maxi dresses and holiday-wear all in bold prints and colours . Over the winter you ' ll find everything you need for the cooler months including hats , scarves and gloves , chunky knitwear , coats and boots . It isn ' t all about clothes though , you ' ll also come across one off gifts , stationery and greeting cards . When Charlie isn ' t working she enjoys listening to music , spending time with her family and going on adventures with her daughter .
ChiChi Boutique St Aubins 01534 490021
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