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CREATIVES Creatives Lockdown has allowed an abundance of creativity - new and existing hobbies have flourished, whilst existing business owners have come up with new ways to market and sell their products. Here are six inspiring women and their businesses. Laura Butlin-Policarpo Studio by Her Laura Butlin-Policarpo is a photographer, graphic designer and digital content creator. She founded Studio by Her in 2019. “You could say I’m a seeker of beautiful things; no matter where in the world I am, or what in the world I’m doing, you can bet I’ll be noticing the little details, the hidden moments, the unspoken language; all the elements that create an alluring aesthetic.” Over the years, having a curious mind has helped Laura to define her creative style and experiment with different mediums such as photography and illustration. “I am now able to offer my clients a sophisticated mix of creative services to develop covetable brand content that goes behind the design to tell a brand’s narrative.” "I’ll be noticing the little details, the hidden moments, the unspoken language." You will usually find Laura surrounded by papers, props and products as she photographs and designs for brands in beauty, lifestyle, travel and wellness. When she isn’t working, Laura enjoys going for walks with her husband and their Cockapoo, Darcy, as well as attempting to grow vegetables - she has had success with lettuce! • Visit Laura's website to find out more about her and her business studiobyher.com 60