REINTRODUCING
MENSWEAR
Spread across two floors, Voisins new menswear department is not only
a space to shop but a space designed to inspire your individual style.
Sophie Wilkinson caught up with Bruno, Menswear Floor Manager,
to find out more about the expansion.
Hi Bruno, what inspired the new
menswear department?
We noticed there was a gap in the Jersey
market for a smart-casual, trend-conscious
menswear customer and feel we’re now
catering to this with our selection of new
brands on the 1st Floor. We’ve added a
dedicated men’s shoe offering to the
1st floor too and moved our menswear
concession brands such as Joules and
White stuff into the menswear Ground
Floor space making the department a
one-stop menswear destination. The space
itself has a luxury industrial style, with
pops of bright yellow and lots of texture
to really make the clothes stand out.
Who do you see shopping in Voisins?
Our extensive range of brands means we
have a really mixed menswear customer.
The ground floor brands such as Superdry,
Diesel and Replay cater to our young,
trendy but price-conscious customer. We
also have Timberland, HKT by Hackett,
Joules and White Stuff for a casual look,
these brands are popular with family guys
who prefer to relax and dress down on
the weekend. The new brands on the 1st
Floor such as Oliver Spencer, Baldessarini,
HUGO by Hugo Boss, as well as some
of the old favourites including Reiss are
designed for a young professional. We
see lots of menswear customers adapting
their shopping habits to suit the ‘dressdown’
or ‘dress for your day’ approach
that many finance and law firms are
taking – meaning workwear isn’t always a
suit, shirt and tie. We cater for all of that
with a great range of smart-casual that
could be worn from your desk straight
out for dinner!
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