MANAGING CUSTOMER RELATIONSHIPS / TUTORIALOUTLET DOT COM MANAGING CUSTOMER RELATIONSHIPS / TUTORIALOUTLET D

Managing Customer Relationships
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Managing Customer Relationships by Peppers, DonRogers, Martha
Publisher John Wiley & Sons, Incorporated Date 2010-12-28? It
would help with most request. Please let me know if you are able to
do this assignment? Anyway below are 2 video links and instruction
to answer question:
To United Airlines, Dave would most likely be classified as
“insignificant”, but his video sent a negative image of United Airlines
worldwide. However, customer segmentation allows a company to
cost effectively better serve thousands of customers.
1. How might you reconcile this discrepancy between the two views?
Or is there a discrepancy? Please reference the weeks material and
properly cite.
Week 3: Discussion 1
Some of you may have heard of Dave Carroll and his song on
YouTube about baggage handlers at United Airlines who broke his
guitar. Listen at: https://youtu.be/5YGc4zOqozo
This video quickly went viral for a number of reasons, but one large
reason was because it resonated with so many people.
Dave Carroll now includes public speaker as one of his many talents
and he incorporates (1) customer relationships, (2) how companies
use social media and (3) recognizing that people are connected with
everyone worldwide into his talks. Listen to a segment of one of
them at:
http://bigbreaksolutions.com/terms-of-
use/signup-thankyou/ to prepare to answer the question.