The Bottom Line
The best way to protect a reputation is again and still to run an honest and high integrity business. Be on the record as who you authentically are. This will do more than anything else to prevent a reputation crisis from happening. But if a crisis occurs — and it may — be equally scrupulous in who you work with and how you attempt to accomplish repair. Your greatest success, Giovinco says, is when your reputation is consistent and solid enough that the occasional negative comment doesn’t warrant a glance.