MANAGER MINT MAGAZINE Issue 02 | Page 54

Here is why Netflix is a brand and its competitors are just another streaming company.It all starts with passion and then continiues with strategy and preparation. The first, often lacked by market followers, is always present in innovators. In this article I will particularly talk about Netflix and their remarkable success story and why Netflix dominates the movie streaming market.
It is almost 20 years, since Netflix was founded and it is still fresher than ever. Netflix turned from a $82.5M IPO, in 2002, into a brand worth $32.9B.
So, how did they manage to not only become so profitable, but also, much more importantly, so valuable and special to their customers?