You are Probably Not an Entrepreneur. What if I told you that, as entrepreneurs, we have forgotten who we actually start businesses for? Or that we have replaced an ethical, moral foundation with greediness and selfishness. Well there, I told you. With a reported 61% satisfaction rating, the monopolized giant, Time Warner Cable, ranks as one of the worst customer service companies in the United States. Secret usage caps, rapidly increasing rates, and lawfully fraudulent business practices have undoubtedly dominated the cable provider industry, and Time Warner Cable proves to be no exception. But what if I told you that entrepreneurs, like those behind Time Warner Cable, have recently reinvented themselves? And what if I told you, that regardless of how entitled, lazy or coddled millennials are (that’s me — the millennial part… not the other stuff), that my generation is helping redefine both capitalism and entrepreneurship? Dale Partridge, an entrepreneurial pioneer (watch him at TEDxBend), founded Sevenly.org with a radical goal: donate $7 of each purchase to a different charity, each week. In truth, selling Sevenly’s somewhat average apparel is not the focus— Dale realized that if he built an organization that people would fall in love with, Sevenly wouldn’t have to sell a thing. Sevenly began with their employees: somehow, someway, Dale and Sevenly proved to their team that “people matter,” and that philosophy actually included their employees, too. Sevenly wove an empowering, appreciative culture into its DNA, and Dale published his successes and findings in his latest, must read book, People Over Profit. Everyone has encountered an unfriendly fast-food employee… but why? Why does it seem that all drive-thru workers are so rude? Because they don’t ‘matter.’ They know their employer doesn’t give a damn about them. Dale Partridge is not just an employer — he is a social entrepreneur.