These days, having a brand online in one way or the other is very important. Your website should reflect your brand along with anything else you might produce online or offline. Although elements such as font, color or line spacing can translate easily from print to online, there are other areas to cover for your website; such as how one page should flow or connect to the next, the tabs or navigation must match your unique style. Other elements to consider Implement and update your guide immediately as any change may occur in your logo or other elements. Everything about your brand such as the history, the vision. The type of posts to be shared on social media and the ones that should not. Guidelines for brochures, visiting cards. Sample each element for a visual guide. KFC Brand Book
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