Malayzia Mag Issue 7: The Thanksgiving Edition | Page 9

at www.traversecity.com that is one of the area’s most widely-consulted sources for up-todate information about attractions, events, restaurants and lodging options.
Why the Name Change?
Traverse City Tourism is following a trend that started about a decade ago when many “Convention
and Visitors Bureaus” across the country began changing their names to a more user friendly name
and to a name that better connects their mission to the community they work to support.
“The new name and updated logo are designed to clearly define the industry that is Traverse City
Tourism’s primary responsibility, which is tourism,” said Van Dommelen. “Over the years our name
had been a continuous source of confusion about who we are and what we do. The “Traverse City
Convention and Visitors Bureau” name was difficult to remember -- and the word “bureau” implied
that we were a government agency. “
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