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ing the OpenAI Agent to be approximately $ 100 per month. Accessible enough to drive mass adoption. Familiar enough- because it carries the ChatGPT brand- to lower the psychological barrier for the millions of users who already have an OpenAI account.
It will not be cheap to run at scale. OpenAI will monetise the credit consumption aggressively- that is how you build shareholder value on a disruptive product. But the entry point will be low enough to be irresistible.
When OpenAI launches this agent, it will not just attract new users. It will bring back the ones who left. Who knows, maybe even old prodigal sons like yours truly? Either way we will be all trooping back to the hallowed halls of ChatGPT under the OpenAI banner.
All of us. Entrepreneurs who moved to Claude because of its reasoning depth. Developers who built on OpenClaw because of its flexibility. Business owners who adopted Manus because of its autonomous task execution.
Many of them will look at a fully autonomous OpenAI agent- with the infrastruc- ture, the data, the brand recognition, and the Peter Steinberger-level architectural expertise behind it- and they will come home.
Think about it: OpenAI was the pioneer of this era. They commercialised AI for the world. They have more training data than almost any competitor, more compute, more capital, and now the architect of the most powerful open-source agent framework on the planet sitting inside their engineering team.
What This Means For You As An Entrepreneur
I am not writing this to be a cheerleader for OpenAI. As I clearly stated earlier, I am not a fan, but respect is due. I am really writing this because the implications for your business are real and they are coming faster than most people are prepared for.
First- do not build your entire AI strategy around any single platform. The landscape is shifting too fast. What is leading today may be disrupted in six months. Build for flexibility.
Second- understand the difference between AI tools and AI agents. A tool
responds to your prompts. An agent executes on your behalf, autonomously, across multiple steps and systems. The transition from tool to Agent is the most significant shift in business productivity since the internet. You need to be on the right side of it.
Third- watch OpenAI. Not because they are perfect, not because they are the best option right now, but because when an organisation with their resources, their data, and their founder ' s track record goes quiet and then moves- it moves the whole market.
The businesses that are paying attention to these signals today are the ones that will be positioned to act decisively when the announcement comes.
Jan Okonji is the founder of Business Growth Solutions, a business consultancy, mentorship, and training firm dedicated to helping entrepreneurs start, scale, and grow their businesses. He has supported over 3,000 entrepreneurs across Africa and beyond. You can reach him via email at: Info @ bizgrowth. club.
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