Cover Story
Cover Story
The Dearth In Modern Marketing
By Dr. Sylvia Ng ' ang ' a
Modern marketing is drowning in abundance yet starving in depth. Brands have more tools, more data, and more platforms than ever before- but less meaning. What was once an art of persuasion, vision, and human connection has too often collapsed into vanity metrics, algorithm-chasing, and campaigns designed to be scrolled past rather than remembered.
If modern marketing is suffering from a famine of strategy, then recovery demands more than tweaks- it demands a return to timeless principles, sharpened for a new age. This isn’ t about nostalgia or resisting technology. It’ s about rebalancing: using the abundance of tools without letting them hollow out the discipline.
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