MAL682025 The Dearth In Modern Marketing | Page 42

Leadership

The Infrastructure Paradox: Africa ' s Obsession With Brick And Mortar Over Software

By Pauline Warui
Africa, a continent teeming with potential and promise, is at a critical juncture in its development trajectory. As the world ' s youngest and fastest-growing population, Africa ' s future hinges on effective leadership and strategic decisionmaking. However, a concerning trend has emerged – an overemphasis on physical infrastructure development at the expense of digital infrastructure and software capabilities. This myopic approach not only undermines the continent ' s longterm prospects but also perpetuates corruption, short-term political visions, and economic inefficiencies.
What is the Brick and Mortar Syndrome?
Across Africa, governments are investing heavily in grandiose infrastructure projects – roads, bridges, buildings, and stadiums. While these projects may yield short-term economic benefits and political capital, they often lack a complementary digital infrastructure to support sustainable development. They do not have the prerequisite business principles of ensuring that there is return on investment for the tax paying citizens.
Every politician will be scrambling for an allocation to build classes while the endto-end teaching process is duly ignored. Where do we start before building a hospital? Is it in the software or hardware or how do we create these solutions for effectiveness? The consequences are farreaching:
Inefficient Service Delivery
Without robust digital systems, public services remain cumbersome, and citizens continue to face bureaucratic hurdles. If we build roads for a favourite politician who is loyal to Government, then we lose the value of that investement which could have been used in a more productive agricultural region fitting into the ever empty food basket.
Limited Economic Diversification
Over-reliance on physical infrastructure hinders the growth of knowledgebased industries, such as tech, finance, and e-commerce. With AI, some of the projects that are being undertaken in Africa belong in the 80’ s. Why build brick and mortar tech hubs yet there is no Wi-Fi in these remote regions. Publicity without action makes some African leaders look not only inept, but graciously foolish in front of global cameras.
Corruption and Ineptitude

Over-reliance on physical infrastructure hinders the growth of knowledge-based industries, such as tech, finance, and e-commerce. With AI, some of the projects that are being undertaken in Africa belong in the 80’ s. Why build brick and mortar tech hubs yet there is no Wi-Fi in these remote regions. Publicity without action makes some African leaders look not only inept, but graciously foolish in front of global cameras.

Lack of transparency and accountability in physical infrastructure projects creates opportunities for corruption and mismanagement. Funds are channeled to confuse the citizens with grand buildings which do not serve any purpose. Huge hospitals are always being build but as long as there is no tech to support the patients or medicine, then the brick and mortar strategies are just corruption channels. A good African Government would seek far reaching tele-medicine to manage more patients.
The Church
The Church Leadership Paradox is even more complex.
A similar trend is observed in church
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