naturally link to it as a reference . Offer true value to earn organic links . Additionally , research competitors ' backlink profiles to identify key sites and influencers linking within your space .
Then connect with those prospects to share your content and explore mutually beneficial partnerships . These personal outreaches can supplement links accrued naturally through robust content . Remember though that all backlinks are not equal . Low quality links from irrelevant or sketchy sites can actually damage rankings .
The key is to build connections through sites relevant to your industry and topic . Every powerful , strategic backlink then contributes to establishing your brand as a trusted thought leader .
Why SEM ?
Revenue Generation : SEM enables marketers and marketing agencies to hasten revenue growth through effective campaigns .
Drives Conversions : Regardless of goals - subscriptions , newsletter signups etc - SEM is critical for conversion rate optimization .
Brand Awareness : Research shows search ads grow brand awareness . Users see ads even if not clicking .
Accessible : SEM is achievable even on small budgets . Minimum spend not required to see results .
Local Marketing : SEM connects regional businesses to nearby customers searching locally . Vital for local visibility .
Fast Results : Ads can launch in 1 day . Optimization during approval period maximizes impact
Reliable Traffic : Search ads counter unpredictable organic traffic drops .
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Top Rankings : With competitive bids and quality score , SEM boosts ranking potential .
Harnesses User Behaviour : People click top results out of pragmatism - SEM leverages this .
Diverse Campaigns : Many Ad formats suit different goals , budgets and audiences .
Mobile Marketing : Capitalize on heavy mobile search usage for multi-platform visibility .
Flexibility : Fully customize locations , budgets , formats for ideal fit . No onesize-fits-all .
Ongoing Optimization : Continual performance tracking and tweaks drives impact .
In summary , strategic SEM provides a fast , flexible and cost-efficient method to expand reach , traffic , and conversions for businesses . Success requires expertise across bidding , copy , landing pages and more . The competitive landscape demands savvy ongoing management and optimization .
SEM / PPC , Nuggets
Well-organized campaign : Create well organised Ad groups around specific products , services , or keywords , with tightly themed Ad copy .
Landing page optimization : Send traffic to relevant pages with clear calls to action .
Conversion tracking : Utilize tracking pixels to monitor PPC ' s impact on goals .
Quality Score : Improve your score through expected CTR , Ad relevance , and landing page experience . These lower costs .
Negative keywords : Use these to avoid irrelevant traffic that won ' t convert . To maximize CTR and conversions , understanding precisely who to target is essential for sponsored campaign success .
Takeaway
In summary , SEO and SEM require different strategies but lead to the same goal of growing visibility , and traffic from major search engines . SEO should form the foundation of marketing efforts , complemented by SEM for short-term results and reach . Using both together can maximize presence and conversions .
Both SEO and SEM should be a fundamental part of your online marketing strategy . SEO is a powerful way to drive evergreen traffic at the top of the funnel , while search engines are a highly costeffective way to drive conversions at the bottom of the funnel .
SEM and SEO are important strategies to increase visibility , traffic , leads , conversions , income and search ranking . However , your goals , resources , competition , website technical experience strategy all affect result timeline .
Kenya ’ s e-commerce growth
Kenya is the 56th largest market for e-commerce with a predicted revenue of US $ 2,300.0 million by 2023 . Revenue is expected to show a compound annual growth rate ( CAGR 2023-2027 ) of 3.7 %, resulting in a projected market volume of US $ 2,662.8 million by 2027 . With an expected increase of 15.0 % in 2023 .
The Kenyan eCommerce market contributed to the worldwide growth rate of 8.7 % in 2023 . Like in Kenya , global eCommerce sales are expected to increase over the next years .
Electronics is the largest market and accounts for 25.3 % of the Kenyan e-commerce revenue . It is followed by Hobby & Leisure with 22.8 %, Fashion with 18.9 %, Furniture & Homeware with 11.2 %, Care Products with 8.1 %, DIY with 7.4 %, and Grocery with the remaining 6.4 %.
Kenya presents immense potential as an emerging e-commerce market , forecast to reach $ 2.7 billion in revenue by 2027 with steady annual growth . As internet access expands and digital adoption increases , particularly on mobile devices , online shopping is positioned to transform commerce and consumer behaviour across Kenya .
To capitalize on this opportunity , e-commerce players must continue enhancing logistics and payments infrastructure while building consumer trust through excellent service and security . Focusing innovation on the unique aspects of the Kenyan market will be key , from customs and regulations to connectivity challenges and cost constraints .
With strategic expansion of their digital footprint , Kenyan businesses can thrive in this new era of omnichannel retail powered by e-commerce .
Michael Mwangi is a seasoned marketer , certified in AI , web and mobile analytics , e-commerce and SEO . You can commune with him via email at : Mikeymwangi @ gmail . com .