Social Commerce
Social Commerce Symphony - The Future Of Retail
By Grace Gikonyo
In a digital era where global e-commerce sales are poised to exceed $ 1.6 trillion in the next three years , the landscape of online retail is undergoing a transformative metamorphosis . Having a rich background of three years in traditional e-commerce , I find myself not just captivated but actively engaged in the unfolding narrative of social commerce , a paradigm that not only eclipses conventional e-commerce but also integrates seamlessly with a company I now work for , creating a unique tapestry of connection and commerce .
Unveiling Social Commerce
Social commerce is not a mere catchphrase ; it represents a revolutionary approach that transcends the boundaries of traditional online retail . Unlike e-commerce , where the shopping journey typically unfolds on a dedicated website or app , social commerce integrates every aspect of the consumer experience within the dynamic and interconnected environment of social media .
Platforms Redefined
As we explore the social commerce landscape , it ' s essential to recognize that there are so many social commerce companies now in Africa , which are now adopting this global trend ; they are shaping and tailoring the experience to suit the unique needs and preferences of the African consumers . Instagram , Facebook , Pinterest , YouTube and TikTok - these platforms are no longer just spaces for social interaction ; they have evolved into vibrant marketplaces where businesses and social commerce companies can showcase their products directly to a vast and engaged audience .
Imagine scrolling through your Instagram feed and stumbling upon a pair of uniquely Kenyan-themed clogs . A simple
Social commerce is not a mere catchphrase ; it represents a revolutionary approach that transcends the boundaries of traditional online retail . Unlike e-commerce , where the shopping journey typically unfolds on a dedicated website or app , social commerce integrates every aspect of the consumer experience within the dynamic and interconnected environment of social media .
" Shop Now " click , and you find yourself not just adding the product to your cart but completing the entire purchase within the app . Think about influencers creating content on products and having their storefront links of the social commerce company they have partnered with , where you are able to shop directly
Social Commerce Unveiled
Social commerce isn ' t a mere extension of e-commerce ; it ' s a departure from the traditional model . Unlike e-commerce , which refers to a shopping experience through dedicated platforms , social commerce invites users to make purchases without leaving the social media platform . This distinction is crucial as it eliminates the need for users to navigate away from their familiar social environment to complete a purchase .
It ' s essential to note that social commerce is distinct from social selling . While social selling focuses on relationshipbuilding through social media for sales prospecting , social commerce takes the concept a step further by facilitating the actual transaction within the social media experience .
The Allure of Social Commerce
What makes social commerce an irresistible prospect for businesses ? Let ' s delve into six compelling reasons , keeping in mind the Kenyan consumer landscape :
Transformative Social Experience
Social commerce redefines shopping as a social experience . For consumers ,
34 MAL58 / 24 ISSUE