Complacent Marketing
AI In Writing : The Future Is Upon Us
By Diana Obath
We have spent a lot of time in discussions about the impact of artificial intelligence in PR and writing . While Chat GP was definitely the conversation starter on a myriad of perspectives around this issue , AI in writing is already with us .
I got mixed feelings early January when I opened my LinkedIn page and a button at the bottom asking if I would like to write my copy with the help of AI was sitting proud and loud at the bottom of my copy box . Needless to say , I had to give it a shot , but I was not as impressed . The copy was much too flowery for me . I am however more than certain that if I try it again in about three months it will write exactly like I do . It ’ s the thing they call machine learning . I spent an incredible amount of time on my computer as do many of us . My profession involves a lot of writing so it will be a no brainer . It will know how to read my thoughts , echo my written tonality and eventually write exactly like I do .
The more important matter of discussion for the PR profession is how we will work with these tools to improve efficiency . Since the launch of Chat GTP in November 2022 , online sources say that the platform has over 180 million users , showing remarkable interest in the ability of the platform to generate copy . Gemini by Google was just launched in December 2023 as Microsoft was also busy integrating co-pilot into the MS Office package . All these AI assisted programs can handle writing , make presentations , create code , solve numerical problems and even do desktop design and publishing to a certain extent .
Written copy has remained the most fundamental area of AI . Copy writing dictates the success of communication , marketing and even advertising . Twitter , now X is one of the world ’ s most popular digital platforms and is particularly copy driven . Text-based content still forms the core of digital posts , blogs , newspapers , magazines , emails , websites , case studies , research papers and even print advertising . Much as pictures speak a thousand words ,
We can no longer ignore the role of AI in writing . The grammar checkers could be more familiar tools such as Grammarly for example or the content generators that finish your emails and text messages . Perhaps also the one that asks you whether you meant what you wrote as you churn out copy and offers you suggestions to better framed phrases . these images are mostly qualified by written copy . The challenge for writers at this point is not when , but how to adapt to these new AI content generating tools .
The AI industry is ballooning as reported by the Growth Markets Reports publication which states that the assistant software market was valued at $ 359.8 Million in 2022 and is projected to reach $ 1,022.3 Million by 2028 . Already there are over 200 AI writing tools and more are being added to the number daily . These tools offer users no limit of choice to choose platforms that suit their daily needs . With the integration of these tools into social media and the growth of voice and dictation , it is no puzzle to see how the projected returns will be achieved .
Generation Alpha , born between 2011 and 2025 are already changing TV channels by the mere utterance of ‘ Hey Siri ’ and ‘ Hi Google .’ These children speak to anything that has a screen and moving images and it responds . These are probably the target audience that will deliver the multi million dollars that written assistant software is projected to achieve . In tandem parenting is also projected to no longer be about taking away the remote ; it must be about configuring devices to respond only to the parents ’ voice .
Laptops are all touch screen and voice enabled . These writing tools are always lurking somewhere in the corner of the device asking the user to say something or input how they are feeling in the moment . With one word , the AI assistant will write a poem to help the user feel better and churn out lyrics to a song that have previously and severally played on the device in the recent past . They even
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