Personal Data , the new oil , is a strategic asset but there must be ethical boundaries in its processing for marketing purposes . A marketer ’ s primary concern in data protection is how to mitigate consumer privacy expectations whilst exhaustively exploring and utilizing data available for best marketing strategies .
DATA PROTECTION
Data Protection In Marketing
By Mududa Tollo
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Personal Data , the new oil , is a strategic asset but there must be ethical boundaries in its processing for marketing purposes . A marketer ’ s primary concern in data protection is how to mitigate consumer privacy expectations whilst exhaustively exploring and utilizing data available for best marketing strategies .