Ipsos areas of expertise in Africa
Audience Measurement
Understand media consumption behaviour data with the use of advanced measuring solutions .
Mystery Shopping
Measuring the delivery of Brand Promises – across every market , customer touchpoint and channel .
Brand Health Tracking
Fast and accurate insights into your brand performance to manage your brand ’ s growth .
Marketing Strategy & Understanding
Solving your most strategic , complex challenges in Market Advisory , Understanding and Analytics .
Corporate Reputation
Unlocking the value of reputation by building trust with your stakeholders .
Creative Excellence
Guiding you through the entire creative process ; from development , evaluation , to monitoring .
Total understanding of society , markets & people
Observer
High quality and reliable data with quick turn-arounds to meet your information needs .
Innovation
Helping clients identify , qualify , optimise and forecast the business potential of innovations for consumer goods .
Customer Experience
Driving sustainable , profitable growth through the delivery of exceptional customer experiences .
Strategy3
Strategy and marketing consultancy to bring a business lens to the research .
Channel Performance
Experts to SIZE , MEASURE , and DRIVE improved performance across your channels .
Understanding Unlimited
Forefront of insights ecosystem ; committed to observation , curation , activation & expertise in communities .
Ipsos Africa Center for Sustainable Development Research & Evaluation
Understanding the influence of public opinion , elite stakeholder , corporate , and media opinion on social topics .
Social Intelligence & Analytics
Enabling real-time consumer-driven social insights by integrating best-in-class social listening technology with the latest advancements in data science and analysis . info . KE @ ipsos . com | www . ipsos . com / en-ke