As much as the cycle looks short , gloomy , and brutal , a product ' s life can be prolonged and managed to give brands new life , vibrancy , and new purpose . The products can be re-branded , re-positioned , re-energized , and a new life breathed into them . And instead of a decline , the products ' growth curves can be set once again on the rise .
re-branded , re-positioned , re-energized , and a new life breathed into them . And instead of a decline , the products ' growth curves were set once again on the rise .
Just like Pilsner and White Cap before their rebirth , sometimes I feel like nothing much is changing or growing in my life . Like I am in a lethargic phase that takes away my mojo , purpose , energy , and drive . That feeling worries me firstly because , I am not sure how long that phase will last , and secondly because I am certain that after that plateau is a decline . But there is hope , and the hope is in knowing that we can rebrand and reposition , and get our lives back into the growing pathways .
The first lesson we learn from product life Cycle Management is that when we are growing , developing , and making some money , let us remember to save and reserve some for the time we will plateau . When we plateau and there are limited opportunities for growth , we will need the resources we saved during the growth phase to either prolong the maturity stage before decline or to reinvest ourselves for new growth . The second lesson in the growth phase is that we need to create and establish valuable networks .
In the growth phase of a product , distributors look for it and beg to enlist it . In the mature stage , they drop the same product for other new products , and it ’ s your turn to beg them for any continued
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As much as the cycle looks short , gloomy , and brutal , a product ' s life can be prolonged and managed to give brands new life , vibrancy , and new purpose . The products can be re-branded , re-positioned , re-energized , and a new life breathed into them . And instead of a decline , the products ' growth curves can be set once again on the rise .
support . When we plateau in our lives , most of the friends and networks we had at the growth stage leave . When you know this , there is wisdom in saving both energy and resources when in the growth phase for the coming maturity stage .
White Cap and Pilsner got their lives into a new growth trajectory while in the plateau stage and just before the decline . The best time to take action to prolong or revamp your life is when you just hit the plateau phase . When that career path seems stagnant , when that relationship seems stale , when growth in that role or company stops , when your once valuable skills or job get challenged by new technology , it ’ s time to rebrand , re-energize , and revamp your life to avoid an early decline .
Every end or the beginning of a new year offers a great opportunity to evaluate where we are in our life cycle and take action . So , as the new year begins , let ' s repurpose , refocus , re-innovate , and redirect our resources and efforts toward repositioning ourselves for renewed growth and a fresh lease of life . Go to the gym , eat healthy , wake up early , learn a new skill , take up a new role , put new energy into yourself , set new goals , and go back to the market and on the side of those fresh groceries .
Herman Githinji is a Management Consultant and a Director at Rhombus Ready Mix Concrete Company . You can commune with him on this and related issues via email on : Hermangithinji @ gmail . com .