Triumph is an elusive sport . Winning is possible but we have to acknowledge that it is not the default of working hard or even smart . The reality is that there will be more losses than wins in your life more so in your business . Acclimatise to that fact , accept it then be more forgiving to yourself .
PERSPECTIVE
The Competition Conspiracy
By Joseph Lunani
It is desirable to be ahead - be acclaimed as the leader of the pack . Athletes in different disciplines know this too well . You work hard then work even some more for the very reason that you become the champion . Triumph is an elusive sport . Winning is possible but we have to acknowledge that it is not the default of working hard or even smart . The reality is that there will be more losses than wins in your life more so in your business . Acclimatise to that fact , accept it then be more forgiving to yourself .
In the semi-finals run of the 2014 FIFA World Cup , team Brazil got whooped seven goals to one by team Germany . What was the matter with team Brazil at that time you would ask ? The team had top professional and experienced players . Their set plays and remarkable dribbling skills made watching them an exceptional experience . The world over knew the samba boys were favourites and poised to win . They had impressively qualified for the event and almost had a through pass in their pool as they obliterated their opponents tactfully . Being in their own country they had the twelfth player advantage . They had an intimidating line-up of soccer stars add that to the home advantage including a soaring cheering squad of patriotic supporters that filled the stadiums . A win for them was the expected result .
The German team on the other hand had the disadvantage of playing away from home . Their handful cheering squad were over-shouted by the loud Brazilian and other soccer fans whose teams had fallen out in the stages and quarters . What did they resort to ? They played simple passes , short runs and consistent marking . This bore fruit as they got their first goal in the eleventh minute . This destabilized the Brazilian team and they succumbed to the growing pressure . The final score made headlines ; it was too embarrassing . Germany went on ahead to win the cup by beating Argentina one nil .
Do not get embroiled in the conspiracy that is spying on your competition , setting them up for failure and doing all manner of gimmicks to win . Focus on your product , process workflow , quality management , talent acquisition and retention . Flourish in who you are and what your brand offers .
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Triumph is an elusive sport . Winning is possible but we have to acknowledge that it is not the default of working hard or even smart . The reality is that there will be more losses than wins in your life more so in your business . Acclimatise to that fact , accept it then be more forgiving to yourself .
Build resilience of your business to ensure continued production and quality . Go for the long-haul rather than the short sprints that can get your brand into trouble .
Customers want the assurance of consistency and quality . Your brand and business should reflect the aspirations of clients . This may call for a critical review of your work flow processes as well as systems and structures . You could find some complexities that are hindering your turnaround times . There may be some boring yet simple processes that need to be harnessed and encouraged .
There is always a convoluted belief that the competition is always on a conspiracy to outwit and run your business or brand out of business . I want to debunk that myth . A good product or service will always stand strong in the market . No manner of treachery will squash the success of a good product , service or brand . We have more than meets the eye that ensures there is a good product , service and brand . In summary , there must be a need for the product or service - a brand creates its own necessity . In addition to that the processes of acquiring raw materials , production , work environment , ethical issues and admirable values within the governance of the business . When you have internal efficiency and practise good relations then it goes without saying the business has more than fifty percent chance of success externally .
Yes , we have malicious competition that will always want to tank down your business . The ultimate response to their treachery is to make the main thing of your business the utmost priority . Which is to continue production in the best practises possible , safeguarding the suppliers , workers and ensure quality in the final product for the
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