At Unga Group , we understand the importance of nurturing robust and enduring relationships with our stakeholders , seeking avenues to enhance their long-term well-being . We firmly believe that our sustainability is intricately connected to the sustainability of the communities where we operate , thanks to our dedication to the principles of shared value . portfolio to cover several other food items beyond flour . The transition and corporate repositioning also speak to a commitment to reimagining our route to market , marketing communications and trade channels , including integrating digital and techbased solutions . We have a trusted heritage of quality , safe and nutritious products over the many years of our operations .
REPOSITIONING
Unga Group Repositions , Transforms Into A Total Food Company
By Symon Bargurei
For over a century , Unga Group has remained steadfast in its mission to provide wholesome and nourishing products in Kenya . The company ’ s journey has been dedicated and innovative , driven by the desire to meet the nutritional needs of loyal customers across East Africa .
For over 100 years , Unga Group has operated as one of the largest millers in East Africa with a heritage of over a century in grain milling , striving to provide a variety of superior human nutrition products ranging from wheat flour to maize meal , porridge , pulses and rice .
As the only listed milling concern , our range of wheat , maize , and products are versatile to suit the needs of our customers . They are made from the finest and carefully selected grains to ensure they offer superior nutrition to our customers . Our pulses and rice products are well preserved to maintain their natural richness and nutrition from
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harvest to packaging . We accomplish all this by paying attention to detail and striving to ensure quality consistency so that we offer the very best to our customers .
It is , therefore , not by sheer luck that Unga has managed to carve a niche as the wheat , porridge and maize flour house of brands , trusted at an enterprise level for food manufacturers and , at the domestic level , as the Chapati , Uji and Ugali ingredients supplier of choice .
Unga ’ s evolution from a cereal milling firm to a dynamic and innovative food company has been driven by a relentless pursuit of excellence and a deep understanding of the evolving nutritional needs of our valued customers across East Africa .
Under the capable leadership of our Group Managing Director , Mr . Joseph Choge , we have strategically decided to chart new paths for the company by expanding our
At Unga Group , we understand the importance of nurturing robust and enduring relationships with our stakeholders , seeking avenues to enhance their long-term well-being . We firmly believe that our sustainability is intricately connected to the sustainability of the communities where we operate , thanks to our dedication to the principles of shared value . portfolio to cover several other food items beyond flour . The transition and corporate repositioning also speak to a commitment to reimagining our route to market , marketing communications and trade channels , including integrating digital and techbased solutions . We have a trusted heritage of quality , safe and nutritious products over the many years of our operations .
Repositioning
The decision to embrace this repositioning at a strategic level is rooted in our commitment to meet and exceed the evolving preferences of our consumers while delicately balancing shareholder needs .
It is undoubtedly a response to the consumer base , which has loudly spoken , and we are deliberately responding to shifts in consumer purchasing habits by repositioning ourselves as a holistic food company through strategic joint ventures and relevant partnerships .
Unga has reintroduced two essential food items that have become highly popular to create a balanced food selection . In Kenya , if you visit any household or local eatery , you ' ll notice that Ugali , once commonly paired with Sukuma Wiki , is now more likely to be served with a larger portion of Madondo , Ndengu , or Kamande . Sukuma Wiki is gradually becoming a secondary garnish , as pulses are now the main staple foods . In my opinion , Chapati without Madondo , Kamande , or Ndengu just doesn ' t cut it !
There ' s a clear rationale behind this shift .
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