One must be clear about what marketing brings to the table and how it impacts the business positively whatever strategy the company is pursuing . What the marketer brings to the table is a deep understanding of the customer and how they are changing . A business is all about satisfying customer needs at a profit . Any business that meets its objectives does so because it consistently meets the needs of their customers .
Daniel Ogong , Stanbic Bank Uganda
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One must be clear about what marketing brings to the table and how it impacts the business positively whatever strategy the company is pursuing . What the marketer brings to the table is a deep understanding of the customer and how they are changing . A business is all about satisfying customer needs at a profit . Any business that meets its objectives does so because it consistently meets the needs of their customers .