MAL55:23 | Page 58

You are unique and that is a gift that will dazzle when you remain genuine . Sharpen your gifts and talents . Whichever space you find yourself please let your authentic presence be felt without you saying it . Leave pretentious availability stranded in traffic . Be you - smile genuinely , be courteous , be helpful , be open and beware !
PERSPECTIVE

One Additional Key Metric Every Entrepreneur Ought To Keep

By Joseph Lunani

The business journeys we embark on are many and often long and treacherous . We all know that the first step is identifying gaps then we weave solutions for those opportunities . Some times our solutions are square pegs for round holes and vice versa . Key thing is as entrepreneurs we are the think tanks for the worlds ’ problems . Our solutions could be first aid measures but then again others of our kind come up with the cures .

Every cure in itself is the junction of events . Logistics and mini-solutions . Let us put that in perspective . You feel some pain , at first you ignore it . It persists , you find a local remedy to massage the area with ointment from the nearest pharmacy . The pain is relieved but recurs . You then sum up courage and seek attention from the nearest health facility . Their diagnosis is suggestive and they recommend further tests in the laboratory . You get an x-ray , an ultra sound , a full blood culture and more . From the observations the doctor prescribes medication and notes a weekly observation check . After three weeks the pain has subsided but now only occurs once in the night . You then seek a second opinion which includes other numerous tests .
58 MAL55 / 23 ISSUE

You are unique and that is a gift that will dazzle when you remain genuine . Sharpen your gifts and talents . Whichever space you find yourself please let your authentic presence be felt without you saying it . Leave pretentious availability stranded in traffic . Be you - smile genuinely , be courteous , be helpful , be open and beware !
The second opinion recommends corrective surgery . You prepare for it as you want to get rid of the inherent pain . The surgery is successful and after six weeks you are upbeat and cured . That is how a cure journey could be . And if you are keen you will notice the different players , small solutions both complimentary and supplementary that are required to get the full cure . The first aid of ointment is important and played its role . The tests are crucial and forms the basis of the first and second opinion .
Now let us magnify that even the more . The local pharmacy has staff , stocks different kinds of medication both open for overthe-counter sales and prescriptive ones . By the time you get to buy the ointment , you are supporting another bigger network of entrepreneurs including but not limited to the farmer of the base ingredients used , factory floor staff , the packaging guys , the graphics and marketing team , the advertisers , the salesmen , the test labs , the licensing authorities , the transporters among many others .
What I have come to understand is that with each solution , new gaps are created and therefore the business cycle is enhanced and always has room for many others to join in .