Nonprofit communications is a wonderful world full of creativity , constant learning and growth , skills development and endless opportunities . However , it ’ s also a space with multiple responsibilities , high expectations and in some instances , unexpected transitions in an ever-changing environment .
campaign results ( such as donations and signed petitions ), impressions , engagement , change in behaviour / perception and so on .
By the end of every month , plan to assess what you have accomplished and add it to your communications report . From media coverage to successful launches and content trips , you should capture all these achievements that will be evidence of your value and contribution as a communications professional . Additionally , you should aim to introduce completely new ways of working or effect policies that will help strengthen the department even after you secure another job elsewhere . You should also train other staff members using the Training of Trainers ( ToT ) approach to help staff members build their knowledge and skills in internal and external communications .
Your personal brand matters
All in all , do not forget to build your personal brand as you build your career . People will learn about you from websites that mention you , your social media profiles , articles you ’ ve published , places you ’ ve been quoted and more so always be intentional about building a strong reputable brand . Aside from the day-to-day responsibilities , find time to engage with other communication professionals on LinkedIn
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Nonprofit communications is a wonderful world full of creativity , constant learning and growth , skills development and endless opportunities . However , it ’ s also a space with multiple responsibilities , high expectations and in some instances , unexpected transitions in an ever-changing environment .
and look for mentors who can walk with you through your career journey . Also , ensure that you plan to attend events for like-minded professionals , continue to read nonprofit blogs and learn more about communications through watching videos and listening to podcasts . You can also subscribe to other organisations ’ newsletters for updates and inspiration , and always explore more opportunities to build your career .
The ultimate reward
In conclusion , the experience of working in nonprofit organizations is fulfilling , rewarding and unmatched . If you are motivated , committed , and have a genuine passion to truly make a difference in people ´ s lives and advance the cause of the organization through communications , then you will truly succeed in the journey you embark on .
Remember , the reward is in the work and your contribution to the wider impact of the nonprofit cause that you champion .
Each individual has their own experience , however , as you plan to transition to a career as a communications professional , keep these ten tips in mind to help you succeed right away and in the right way .
Grace Akinyi Oduor is a marketing and communications consultant . You can commune with her on this or related issues via email at : GOduor111 @ gmail . com .