As a leader , what are you doing to support lifelong learning among your marketing team ? What opportunities and resources are you giving them so they can stay current with the newest trends and best practices ? It is your duty to deliberately support your team to evolve or you will all fade away into oblivion . read ? When did you last experiment with a brand-new marketing strategy ? You ought to be checking your answers to these queries on a regular basis .
PERSONAL DEVELOPMENT
The Marketer ’ s Dilemma : Evolve Or Fade Away
By Dr . Mary Mugo
The only constant in today ’ s fastpaced marketing environment is change . As a marketer , if you do not continue to grow and learn , you will eventually become irrelevant . If you don ’ t keep up with emerging trends and technologies in marketing , you risk damaging your reputation and your brand . Traditional marketing strategies are no longer as effective , and the advent of digital marketing has created a whole new set of challenges .
What then does it take to stay relevant in this constantly shifting environment ? The simple solution is continuous learning . The concept of continuous learning is not just a fad . In today ’ s fast-paced marketing environment , having this mindset and way of life is crucial for success . By continuing to learn , we can stay one step ahead of the competition , change with the times , perform better , and be more creative .
How then , as marketers , can we continue to learn ? There are many realistic ways to do this . Attending conferences and webinars is a great way to learn from subject matter experts in your field , network with peers , and gain knowledge of the most recent trends and best practices .
Another way to stay current on the newest trends and best practices is to read books and industry blogs . As an author , I find it amusing when a leader or marketer tells me that they dislike reading . I keep wondering how this person will learn the new ways of doing things . I have written many books , and I believe that both leaders and marketers will find great value in them .
A great way to pick up new skills and techniques while relaxing at home or the office is by taking online courses . Numerous marketing courses ranging from social media marketing to SEO are available on websites like Coursera , and LinkedIn Learning .
To be a successful marketer , you must have a solid understanding of your target audience , their behavior , and their preferences . You must be able to spot the most recent trends , technologies , and platforms and use them to your advantage if you want to successfully reach your target audience .
But learning is more than just gaining knowledge . It involves being inquisitive , posing the right questions , and being receptive to fresh viewpoints and ideas . It ’ s about trying new things , making mistakes , and then learning from them .
Have you recently participated in a marketing conference or webinar ? What is the most recent marketing book you ’ ve
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As a leader , what are you doing to support lifelong learning among your marketing team ? What opportunities and resources are you giving them so they can stay current with the newest trends and best practices ? It is your duty to deliberately support your team to evolve or you will all fade away into oblivion . read ? When did you last experiment with a brand-new marketing strategy ? You ought to be checking your answers to these queries on a regular basis .
It is your duty as a leader to foster a climate of ongoing learning among your team members . Encourage them to participate in conferences , workshops , and webinars , read books and blogs about the industry , and have discussions with different professionals . But above all , set an example for others . Spend money on your own learning and growth , and educate your team . Encourage innovation and creativity in yourself by thinking outside the box .
Let me therefore ask you , as a leader , what are you doing to support lifelong learning among your marketing team ? What opportunities and resources are you giving them so they can stay current with the newest trends and best practices ? Think about your answers to these questions and what you can do to promote a continuous learning environment in your business . Your team , brand , and bottom line will thank you for it .
Never forget though that learning is a continuous process . If we want to succeed in our careers and support the growth of our brands , it ’ s a never-ending process that we must be committed to .
Keep in mind that the marketing industry is always changing , and the only way to stay ahead of the curve is to continually learn , experiment , and adapt . So , do you want to evolve or fade away ? It is entirely up to you .
Dr . Mary Mugo is the senior lecturer Multimedia university of Kenya . She ’ s an author , speaker and a seasoned consultant in a wide range of the leadership space . You can commune with her via email at : Mugojemima @ gmail . com , or visit her website at : www . marymugo . com .
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