“ Clear guidelines on sponsorship rights , obligations , and best practices can provide a framework for effective collaboration and mitigate potential conflicts or misunderstandings . When marketing practitioners are not sure why they are getting into an event or sponsoring one , it can be a case of square pegs in round holes .”
“ In some quarters , it has been perceived that some sponsorships are impulsive , driven largely by technical know - who but completely divorced from marketing lenses which means that they add zero value to the brand story . ”
COVER STORY
Beyond Brand Visibility : The Evolving Role Of Sponsorship In Kenya ' s Marketing Realm
By Marketing Africa Crew
“ Clear guidelines on sponsorship rights , obligations , and best practices can provide a framework for effective collaboration and mitigate potential conflicts or misunderstandings . When marketing practitioners are not sure why they are getting into an event or sponsoring one , it can be a case of square pegs in round holes .”
52 MAL54 / 23 ISSUE
“ In some quarters , it has been perceived that some sponsorships are impulsive , driven largely by technical know - who but completely divorced from marketing lenses which means that they add zero value to the brand story . ”