which should serve as a wake-up call for them to be ingenious enough to resist the temptation to over-rely on AITs to perform communication roles .
Before creating and disseminating a message , we first consider its impact on the target audience based on our knowledge , experience , or informed perceptions of them .
The words and expressions we use are often influenced by what we see , hear , and feel about the target audience . This allows us to communicate from a place of empathy , which increases the chances of successful communication .
Many may argue that AITs can accomplish the same thing if the right keywords , phrases , and descriptions are entered . They do , however , pose a higher risk of semantic and syntactic message distortions due to their limited ability to relate to natural human feelings , emotions , and expectations .
Let ’ s put this into perspective : Consider writing a blog post about a recent event in your organization . While you can use a chatbot to generate meaningful content about how the event went , it cannot accurately and explicitly express the attendees ’ behaviours , emotions , thoughts , feelings , and general experiences . This can only be effectively accomplished with a human touch .
Communication professionals ought to ingrain in their minds that no matter how advanced AITs become , the significance of humanized communication cannot be overstated . As such , they should set clear limits for how far they should engage with AITs in order to avert the risk of adulterating communication principles and potentially losing creativity due to overreliance on them .
So , where does this leave us in terms of utilizing AITs in our communication roles ?
It is no secret that sometimes we get bogged down with too many tasks with tight deadlines , which can erode our creativity . In such situations , AITs can come in handy and save us countless hours of work when utilized appropriately and conscientiously .
How , one might ask . As a rule of thumb , any content generated through AITs should only be used to supplement your efforts to augment the quality of your personal - humanized - content . Study it to gain fresh perspectives and knowledge about your subject or topic , and then apply the lessons with flair to develop higher-quality , more valuable , and audience-centric messages that have a human touch .
\ For instance , if you prompt ChatGPT to write a press release , regardless of how superb the result is , do not use it verbatim ; rather , use it to gather new ideas that complement yours , such as key phrases , themes , thought patterns , and the overall flow , among others .
Ultimately , let us embrace AITs with open arms , but only to enhance our creativity and communication skills .
Anthony Taiti is an accomplished Public Relations and Communication professional with over ten years of experience . He is currently the Head of Corporate Affairs at Pan Africa Christian ( PAC ) University . You can connect with him via mail at : ATaiti09 @ gmail . com .
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