customer is trying to learn more about the brand and what it has to offer . They may visit the brand ’ s website , read its blog , or follow its social media accounts .
To capture the customer ’ s interest , brands often create engaging content that provides value to the customer . This could be in the form of informative blog posts , videos , or social media posts . By providing valuable content , brands can establish themselves as an authority in their industry and build trust with potential customers .
Below are some ways these tools can be used :
Providing educational content : By providing educational content related to a product or service , brands can help potential customers better understand the value of what they offer . For example , a brand selling fitness equipment could create blog posts or videos that provide tips on how to use the equipment effectively or the benefits of incorporating certain exercises into a workout routine .
Sharing industry news and trends : Brands can also create blog posts or social media posts that share industry news and trends related to their product or service . This can help position the brand as an expert in their field and generate interest among potential customers who are interested in staying upto-date on the latest trends .
Demonstrating product features and benefits : Videos and social media posts can be powerful tools for demonstrating the features and benefits of a product or service . For example , a brand selling a new kitchen appliance could create a video that shows how easy it is to use and how it can save time in the kitchen .
Addressing pain points : Brands can create content that addresses the pain points of their target audience and positions their product or service as a solution . For example , a brand selling skincare products could create blog posts or social media posts that address common skin concerns and how their products can help .
Engaging with the audience : Finally , brands can create informative content that engages their audience and encourages them to interact with the brand . For example , a brand selling pet products could create social media posts that ask followers to share photos of their pets using the brand ’ s products . By using these informative solutions brands can generate awareness and interest in their products or services .
Consideration Stage
Once people are aware of your brand and product then they start making purchase considerations . They may be comparing the brand to its competitors , researching product reviews and ratings , or looking for special offers or discounts . The key questions to ask here would be : What features make your product valuable to others ? How will you increase customer engagement towards your product ? How will you stand apart ? Here you may want to convince the customers that your product or service is valuable .
To convert potential customers into paying customers , brands need to provide compelling reasons for the customer to choose them over their competitors . This could be through product differentiation , price , or customer service . Brands may also use retargeting advertising to remind potential customers of their products or services and encourage them to make a purchase .
Email , Mobile , and Display ads also come in very handy at this stage . Email marketing will help you promote your products by sending emails to your contacts in order to market the products , use mobile marketing to send relevant messages to the targeted audience , and display ads to retarget your audience for increased brand recall .
One may also want to encourage customers by creating detailed blog articles about the product , an option for customer testimonials and guest blogging would be very useful . Here ’ s how some of these tools can be used :
Detailed blog posts : In the consideration stage , potential customers are looking for detailed information about the product or service they ’ re considering . Detailed blog posts can provide this information in a way that ’ s informative and easy to understand . Brands can create blog posts that address common questions and concerns potential customers may have , highlight key features and benefits of the product or service , and provide in-depth comparisons with competitors .
Mobile marketing : Mobile marketing can be highly effective in the consideration stage because potential customers are likely to be researching products or services on their mobile devices . Brands can use mobile marketing tactics such as push notifications , SMS messages , and mobilefriendly landing pages to provide targeted messaging and make it easy for potential customers to learn more about the product or service .
Email marketing : Email marketing is another effective way to reach potential customers in the consideration stage . Brands can use email marketing to provide detailed information about the product or service , highlight customer reviews and testimonials , and offer incentives such as discounts or free trials to encourage potential customers to make a purchase .
Personalization : Personalization is key in the consideration stage because potential customers are looking for information that ’ s relevant to their specific needs and interests . Brands can use data they ’ ve collected about potential customers to create personalized messaging and offers that are tailored to their needs .
Customer support : Providing excellent customer support is crucial in the consideration stage because potential customers are looking for reassurance that they ’ re making the right decision . Brands can use mobile and email marketing to offer customer support , such as chatbots , Frequently Asked Questions ( FAQs ), and customer service representatives , to help potential customers make informed decisions and address any concerns they may have .
By using these amazing solutions , brands can help potential customers make informed decisions and move closer to making a purchase .
Purchase Stage
The customers now know about your brand , they are considering it and now you want them to buy your products . Here you may want to encourage reviews and testimonials . Make sure you get people to review your brand because customers will do their due diligence before they buy your products . Respond to reviews , both positive and negative ones . That ’ s important , it makes customers feel like you care .
According to E-consultancy , 83 % of the online audience requires encouragement to complete a purchase . This means they will look out for incentives , promotions , and discounts . Send these through mobile , email , and SMM through retargeting . Give your prospects these deals .
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