NEW AGE MARKETING
The Digital Marketing Customer Journey
By Emma Ngutu
In the world of marketing , and especially digital marketing , understanding the customer journey is key to creating successful marketing strategies . The customer journey refers to the path that a customer takes from first becoming aware of a product or service , to making a purchase and becoming a loyal customer .
With the rise of digital channels , the customer journey has become more complex , as customers have access to more information and touchpoints than ever before . In this article , we will explore the digital marketing customer journey and the strategies that businesses can use to create a seamless and effective customer experience across all digital touchpoints .
Awareness Stage
This stage is about getting our customers aware of what we are selling . As a marketer you need to answer some essential questions : what products does your brand offer ? why does a customer need your product ? what solution does your product provide ? Once these are answered , you can start talking about your product . In this stage , your main objective is to help your potential customers discover your brand ’ s existence .
To achieve this , brands often use search engine optimization ( SEO ) techniques to improve their website ’ s ranking on search engine results pages , Paid Advertising , and Social Media Marketing ( SMM ) to increase their visibility .
SEO ( Search Engine Optimization ) is the process of optimizing a website ’ s content and structure to improve its visibility and ranking on search engine results pages ( SERPs ). SEO can be used to create rankings for a website through Keyword research , on-page optimization , off-page optimization , technical optimization for website speed , mobile responsiveness , website security , and content marketing which can include blog posts , videos , infographics , and other types of content that are optimized for relevant keywords and phrases .
By implementing these SEO strategies , a website can improve its visibility and ranking on search engine results pages ,
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Once the customer has procured and interacted with your product then you may need to think about these essential questions : What additional products could the customer buy ? How can you improve the customer buying experience ? Will the customer refer us to others , and if so , why ? which can lead to increased traffic and conversions . However , it ’ s important to note that SEO is a long-term process that requires ongoing monitoring and optimization to maintain its effectiveness over time .
Google Ads is a pay-per-click ( PPC ) advertising platform that allows businesses to place ads on Google ’ s search results pages and other Google-owned properties , such as YouTube and the Google Display Network ( GDN ). This is executed through keyword targeting , demographic targeting , remarketing , and it offers a variety of ad formats . Google Ads is an effective way to reach a wider audience and increase brand awareness . By targeting specific keywords , demographics , and user behavior , businesses can optimize their campaigns to reach the right audience at the right time , which can lead to increased traffic , conversions , and sales .
Some of the ways Social Media Advertising can be used to reach a wider audience are targeted advertising , influencer marketing , video advertising , retargeting , social media contests , and promotions with giveaways . Social media advertising is a highly effective way for brands to reach a wider audience and engage with their customers at the right time . One can post and hire affiliate marketers to drive visibility and grow sales . I must emphasize that the content here must be high-quality content that people are searching for ( and that relates to your offering ).
Interest Stage
Once a customer becomes aware of a brand , they may start to show interest in its products or services . At this stage , the
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