In order to uphold professionalism , one must set systems and structures that any employee can use within their role to sufficiently act on behalf of the company . This ensures that client expectations are delivered upon at all times with or without the business owner ’ s active involvement .
Being a professional means that you create an environment for your employees to thrive and outgrow you in their service to your customers . Always scanning the environment and anticipating their needs in order to innovate and deliver beyond expectations .
It is widely known that employees thrive in a cohesive working environment , where tighter personal connections are fostered and collaboration is made easier . Many employers find themselves in situations where they are trying to support an enjoyable working environment for their employees . This however does not mean having no boundaries set . The workers should be in a place to steer clear of crossing limits by conducting themselves professionally amongst themselves , their superiors as well as the clients .
Maintaining a healthy professional demeanor means overall respect is established and tighter personal connections are fostered , hence collaboration is made easier . This way , you are well versed in the value that each of your employee brings to the table , as nobody is deferring responsibility , hence you are able to successfully act on win-win opportunities .
Be your business brand champion . What you do and how you do it reflects back to the business , the vision bearer of the business is always its owner , the business relies on you as its face to make it look good with every interaction .
More often , SMEs make the mistake of selling high expectations in the popular culture of “ I can do it all ”. This culture is akin to business suicide because you eventually get known for sophistry . It is best to limit yourself to delivering impeccably well on your core business .
Another brand decapitation is in the quality of service and subsequent customer experience . Always remember that your service creates a ripple effect on the service of your direct customers to their own customers .
Armed with this information , the best experiences are those that delivered exhaustively well that linger long after you are done and money has changed hands .
People buy experiences and the best sales person is a satisfied customer . By captivating this level of self-awareness , you can in turn grow your brand effortlessly and recruit a tribe of loyal customers who in turn sell your products to others without thinking twice about it .
The contribution of SMEs to making significant positive change is more often than not ignored . Being at the advantageous place of working beyond and outside the dominant paradigms , SMEs exploit many opportunities that have been neglected overtime by the large enterprises , leading to a more commercialized economy . You ’ re not too small because you ’ re already making an impact !
Monica Kabui is a marketing specialist and the MD of TreeAgama , a brand , strategy and design marketing agency focused on using marketing as a tool to solve business challenges . You can commune with her via email at : Monica @ treeagama . co . ke .
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