are protesting about new regulations that compel them to cut their farming practices and cull their herds . The protests by the farmers have now resulted in a slogan - No Farmers No Food .
Back to you the marketer . Supply chains are being disrupted . The hotel cannot provide the meals and menus that customers prefer . What happens next is anyone ’ s guess .
The WEF also has a PDF on the website that highlights guidelines for organizing events and the things that one needs to do to ensure sustainable events . Here are a few :
• Do not give out single use promotional items such as key rings and pens
• Print on sustainable paper and only when necessary
• Limit e-mails to attendees before and after events
• Include 50 % vegetarian food
• Plan for food for 70 % of number of attendees
• Avoid single use packaging like cans or bubble wrap
The list does go on .
You the brand manager - yes you . You are organizing a launch in the very same hotel mentioned above . What do you think about these guidelines ? How will they impact your brand image and reputation ? What of your organization ’ s commitment to sustainability ?
Still on the WEF website , is a section on strategic intelligence . Making use of transformation maps allows the harnessing of intelligence from all corners of the globe . The idea is to bring out trends impacting strategic topics which are diverse , from education to technology to refugee matters , to trade , to the environment , diversity matters and many more . Experts from various fields including leading universities give their opinions and suggestions on key global issues and trends .
The WEF has positioned this strategic intelligence as a resource to navigate the increasingly complex environment .
It has mapped out key issues around Kenya as a country that impact its global competitiveness . Listed there are the following concerns : Infrastructure , security , transparency , technology adoption , health and trade openness .
As at the time of writing this article , there was no Kenyan expert included in the forum content .
Marketers , you be the judge of this information .
Change is inevitable . By itself , change is a good thing . It gives us an opportunity to embrace the new and to grow . Choose change wisely .
Thrity Engineer-Mbuthia is a professional marketer and executive coach with over 25 years ’ experience in corporate and academia . You can engage her vide mail at : Info @ thrityengineer . org .