need to be clever . You need to stand out from the crowd in a positive way .
Digital marketers need to be careful not to overdo it with personalization . Consumers don ’ t like feeling like they are being spied on . They don ’ t want to be given special offers based on the fact that they came to the website once and then never returned . This type of personalization is creepy and will turn customers off .
Content is King again , But Consumers Want More
Ultimately , the best marketing strategy for any business is creating great content that resonates with potential customers and encourages them to buy . You want to create content that educates customers , content that entertains customers , and content that solves their problems . Good content is always king - but sometimes it ’ s just not enough . You need to make sure that you ’ re also using the latest marketing trends to stay ahead of your competition and reach as many people as possible .
Affiliate marketing
It ’ s no secret that affiliate marketing is one of the most effective ways to drive traffic and generate leads . In fact , it ’ s one of the few digital marketing channels that offer a direct ROI for brands and marketers .
And in case you haven ’ t noticed , there has been a lot of buzz around affiliate marketing in the last few years alone . New players have entered the market ; new solutions have come to light , and more marketers are rediscovering the power of affiliate marketing as an engagement-driven channel . More Brands will build their own affiliate programs .
Affiliate marketing has always been an attractive channel for brands , but it ’ s also one that ’ s full of challenges . As we mentioned , most affiliate programs are built on a performance-based approach , which means that brands are required to pay their affiliates a commission for every lead or sale that ’ s generated .
This often results in a high churn rate among affiliate marketers , as they sometimes struggle to generate the necessary conversions . But more brands are also now opting to build their own affiliate
programs , rather than relying on thirdparty solutions .
E-commerce
E-commerce is changing . The way people shop , what they buy , and where they buy it all continue to shift as the digital landscape evolves . But don ’ t panic , that just means there are tons of new opportunities for e-commerce businesses to thrive in all these new marketplaces and channels . Each year there are new trends in e-commerce that continue to emerge , so it ’ s always important for business owners to stay up-to-date on the latest innovations .
The idea that people are increasingly turning to their mobile devices to search for products and services both online and offline is referred to as Micro-Moments . What this means for e-commerce is that customers are more open than ever to buying things on the go . And this isn ’ t just limited to physical goods - businesses are also seeing an increase in demand for more immediate experiences , like booking travel plans and ordering services , on their phones .
It ’ s important for businesses to stay up-todate with these latest innovations and make sure they ’ re prepared to adopt them in their own strategies . With the right strategies and technologies in place , businesses can stay ahead of the curve and better prepare for the future of e-commerce .
Conclusion
Marketers have always been challenged to keep up with the ever-evolving world around them . From emerging technologies to cultural trends , there are always new challenges to face and new ways to engage customers . However , the next few years will be particularly interesting as a number of trends will give way to new technologies and approaches to marketing .
Whether you ’ re an established brand looking to remain relevant or an aspiring entrepreneur who wants to launch your product , these emerging trends in the world of marketing will be important for you to keep in mind .
Emma Ngutu is a strategy , sales , marketing and communications professional who is passionate about wellness . She is the founder of The International Centre for Youth Wellness ( ICY WELL ). To reach her visit www . icywell . org or email lakeside @ icywell . org .