MAL49 MAL 49:22 | Page 3

IN THIS ISSUE MAL / 49 / 22 Making Customer Experience Work FIRST WORD 06 10 12 16 08 18 14 20 32 70 88 86 90 92 74 76 78 82 84 22 34 60 24 38 64 26 40 66 28 42 68 CROSSFIRE COMPLACENT MARKETING LEADERSHIP LEADERSHIP MARKETING EVOLUTION TALKING POINT MEDIA SCENE CREDIT MANAGEMENT FINANCE SPORTS MARKETING CUSTOMER EXPERIENCE THE NEXUS SUPPLY CHAIN RAINMAKERS HRM CHRONICLES GYN CHRONICLES MARKETING THE SILENT WITNESS MARKETING PERSPECTIVE CONTENT AGGREGATION MARKETING COACHING HEALTH MATTERS MARKETING RISK MANAGEMENT ESTABLISHMENT SURVEY REFLECTION PUBLIC RELATIONS SCORE CARD CAUSE MARKETING PARTNERS LAST WORD MARKETER ’ S NITE KAMPALA COVER STORY CONSUMER SENTIMENTS 52 58