MAL48:22 | Page 97

To knowingly pay someone to portray an outrageously false lifestyle as an influencer so long as they are promoting your brand is to abet misleading advertising . The use of social media destroys the concept of targeted message and presently a five-year old has access to the same messages as a fifty-year old .
receipt , washed their hands and proceeded to find a place on the terrace waiting for the drinks waiter to come and take their order . Yes , the joint is that organized and although it was around twelve thirty in the afternoon the place was already packed .
That was when a gorgeous lady , dressed to kill happened to pass by their table and she recognized Ochieng and exclaimed in sheer delight on seeing him . Calling Ochieng by name including a little-known pet name , declaring she was Clare , she had him stand and hugged him planting two kisses on his cheeks .
She gushed how it has been a long time since she last saw him and made him promise to get in touch with her . She then politely said hello to the two ladies explaining that she was an old friend and walked on to a table with two other ladies and sat down while happily waving at Ochieng .
The only problem was that Ochieng had no idea who the lady was and although he did not mind the attention he had attracted and the envious looks that the males around gave him , he was flabbergasted to imagine that he could not recall who the stunning lady was yet it was obvious she knew him well .
You can imagine how incredulous his office colleagues were when he confessed to not knowing who the lady was and one of them even teased him that he does not have to deny his female friends when with them before she realized that he was being truthful .
The other colleague commented that she had had a similar experience when about a year earlier she had met a lady who called her by name but she could not recall the face . On further questioning it turned out that they were in the same class in high school .
The lady ’ s name was familiar but she could have sworn that she had never seen the lady before had it not been for the fact that she asked about their other classmates by name and even joked about some weird teachers they had . The lady was genuine but that did not jog her memory .
The colleague was so disturbed by the encounter , after all who wants to admit that their memory is failing , that she immediately called another classmate and recounted the story of the meeting . The classmate laughed telling her she needs to keep tabs on her former classmates .

To knowingly pay someone to portray an outrageously false lifestyle as an influencer so long as they are promoting your brand is to abet misleading advertising . The use of social media destroys the concept of targeted message and presently a five-year old has access to the same messages as a fifty-year old .
The classmate proceeded to tell her that the lady she met had removed tint and remodeled , which is a nice way of saying she had bleached her skin and had a few facial and body enhancements . No wonder she did not recognize her and was shocked at the length people can go to change their physique .
The friend laughed some more asking her from which cave she had crawled from as she was evidently out of touch with the many beauty programs available which brought out ‘ the real confident you ’ at a price of course but the results were guaranteed to amaze .
The colleague was enumerating the various beauty procedures that one could have and the respective approximate costs and the final price was astronomical and to some extent quite risky as mishaps have happened and they can be dire .
Ochieng was shocked to hear how much it costs to have these beauty enhancement procedures and wondered aloud why a person would risk cancer , disfigurement and other ailments to just have heads turn when you passed , only to be told he did not understand a woman ’ s vanity and insecurities .
Ochieng wasn ’ t quite sure if the topic had not come up just to cast aspersion at the gorgeous lady that had hugged him and it really did not matter because he still could not place that lady or had his memory totally failed him at this hour of need , he regretted not asking her for her phone number .
If Ochieng thought that his colleagues were indulging in trivial envious female talk he was jolted out of his happy reverie when he heard what his other colleague was saying , to the effect that since it was too expensive to afford beauty enhancement , technology now allowed you to fake it .
Apparently social media has opened the society to an unprecedented level of voyeurism where everyone is enthralled by other people ’ s everyday life and this is what has given rise to reality TV . Society is addicted to a Peeping Tom syndrome .
Capitalizing on people ’ s desire for the fantasy world , the reality shows producers unravel a fairy tale composition of their stars living a glamorous life which is captured in a version that depicts life as one huge continuous party with beautiful people and things .
Impressionable teenage girls who lap up the series develop a distorted image of the world and begin to pine for a life that reflects their favorite shows . Since the lives they live do not in any way match with those of their stars , they begin to create it .
Social media platforms have created excellent apps for these wannabes to live out their fantasy . All they have to do is take selfies and then pass them through a series of filters to change the picture to what suits them . If you can ’ t have it fake it .
Using the filters , the teenagers can alter their looks to be in line with what they imagine to be a glamorous look and they can even alter their body shape to be congruent with what the ‘ in ’ look is at that moment .
They can then take the modified picture and transpose it on any background they wish and therefore the girl can create a picture of herself vacationing at the coast or at the Mara at a tap on the phone . She can create any mirage she cares to imagine .
All this would not really be an issue if the young girls are developing their creativity and dexterity on the phone with idle daydreaming , after all everyone indulges